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Sandip Kaur

Hey I am on Medialย โ€ขย 9m

Why Every Startup Needs a Purpose Beyond Profit: In todayโ€™s world, having a strong purpose isnโ€™t just a good-to-have; itโ€™s a must-have. Customers want to support brands that stand for something meaningful. Hereโ€™s why: 1. Emotional Connection: A clear purpose connects with customers on an emotional level. Theyโ€™re more likely to support a brand that aligns with their values. 2. Attracting Talent: People want to work for companies that are making a difference. A strong purpose helps attract top talent who are passionate about your mission. 3. Building Loyalty: Customers who believe in your purpose are more loyal. Theyโ€™re not just buying a productโ€”theyโ€™re buying into a cause. 4. Sustainable Growth: Profit-driven businesses may see short-term success, but purpose-driven companies build lasting growth. Your startupโ€™s purpose can be your biggest asset. Itโ€™s not just about making money; itโ€™s about making a difference. Thatโ€™s the secret to building a brand that lasts.

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