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Sandip Kaur

Hey I am on Medial ‱ 7m

Why Every Startup Needs a Purpose Beyond Profit: In today’s world, having a strong purpose isn’t just a good-to-have; it’s a must-have. Customers want to support brands that stand for something meaningful. Here’s why: 1. Emotional Connection: A clear purpose connects with customers on an emotional level. They’re more likely to support a brand that aligns with their values. 2. Attracting Talent: People want to work for companies that are making a difference. A strong purpose helps attract top talent who are passionate about your mission. 3. Building Loyalty: Customers who believe in your purpose are more loyal. They’re not just buying a product—they’re buying into a cause. 4. Sustainable Growth: Profit-driven businesses may see short-term success, but purpose-driven companies build lasting growth. Your startup’s purpose can be your biggest asset. It’s not just about making money; it’s about making a difference. That’s the secret to building a brand that lasts.

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