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Imagine you’re buying pizza for your friends, and you’re faced with these options: Small: 4 slices for ₹100 Medium: 8 slices for ₹200 Large: 12 slices for ₹260 (with extra cheese!) Now, let’s rule out the Small pizza—it’s obviously not enough for a

Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

How Choices Shape Decisions: The Power of the Decoy Effect 🎯

PSYCHOLOGICAL MARKETING TECHNIQUE - 4/10 🧊Imagine you're at an ice cream shop in India. You see two flavors: 🍫chocolate for ₹100 and vanilla for ₹150. Then they add a third option—a "mystery flavor" that's not as good as vanilla and costs ₹200. Su

The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her

A medium-sized team is larger than a large-sized team.

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

hello, I have a startup Idea that empowers small or medium businesses to scale up by providing a platform that helps automate their business process, digitalise their business and helps small or medium businesses to serve their customers like giant c

Join the Crowd: How the Bandwagon Effect Boosts Brand Popularity and Sales” The Bandwagon Effect is a psychological bias where people do something primarily because others are doing it. In business, it’s a powerful marketing tool. When customers see