I help businesses to...ย โขย 7m
Imagine youโre buying pizza for your friends, and youโre faced with these options: Small: 4 slices for โน100 Medium: 8 slices for โน200 Large: 12 slices for โน260 (with extra cheese!) Now, letโs rule out the Small pizzaโitโs obviously not enough for a group. That leaves you with two choices: Medium or Large. At first glance, the Large pizza seems like the smarter choice. For just โน60 more than the Medium, you get 4 extra slices and extra cheese. It feels like a no-brainer, right? Yes, But you are tricked. This pricing strategy isnโt random. The Medium option is used to trigger you into buying the Large. Why? Because if there were only two options Small and Large, There is a chance that you might just choose the Small pizza and grab other lower-priced snacks to stay within your budget. But with the Medium option in play, it suddenly makes the Large look like a much better deal in comparison. This is called a decoy effect, the Medium serves as the decoy to steer you toward spending more.
Will become a inspir...ย โขย 3m
โThe Decoy Effect: How Brands Trick You into Choosing Moreโ The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the โdecoyโ) to subtly push customers toward a more profitable choice. It plays on human p
See MoreLostBird :)ย โขย 1y
You've got a killer startup idea, but building it needs a team. Your co-founder brings the marketing, while you do coding. But how do you ensure they're in for the long term? Here comes the Co-founder Vesting Schedule... What is a co-founder vesting
See MoreHere you go!ย โขย 7m
PSYCHOLOGICAL MARKETING TECHNIQUE - 4/10 ๐งImagine you're at an ice cream shop in India. You see two flavors: ๐ซchocolate for โน100 and vanilla for โน150. Then they add a third optionโa "mystery flavor" that's not as good as vanilla and costs โน200. Su
See MoreHey, I'm on Medialย โขย 1y
Mind Games: The Decoy Effect ๐ง ๐ก Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: โญ Imagine you're choosing a phone plan: * Option A: 2GB
See MoreEntrepreneur | Marke...ย โขย 4m
Zomato shows u those cheese-pull ads before ur hungry... then when its dinner time ur already dreaming about the pizza thats the priming effect ๐ง ppl make decisions before they even know it so if ur a marketer dont wait for them to need ur stuff!
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