Imagine youโre buying pizza for your friends, and youโre faced with these options:
Small: 4 slices for โน100
Medium: 8 slices for โน200
Large: 12 slices for โน260 (with extra cheese!)
Now, letโs rule out the Small pizzaโitโs obviously not enough for a
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Vishu Bheda
ย โขย
Medialย โขย 3m
Absolutely, Starbucks also uses the decoy effect in its pricing strategy.
0 replies1 like
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Starbucks in India:
1000 cr revenue with 300 stores - assuming avg sales per store in a year around 3 crores 33 lakhs
Starbucks in the USA:
2.88L cr with 16,400 stores - assuming avg sales per store in a year around 17.5 crores
Still a long way
Imagine youโre buying pizza for your friends, and youโre faced with these options:
Small: 4 slices for โน100
Medium: 8 slices for โน200
Large: 12 slices for โน260 (with extra cheese!)
Now, letโs rule out the Small pizzaโitโs obviously not enough for a
See More
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LIKHITH
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"MISTAKE THAT MADE STARBUCKS MILLIONS"
How ?
Read this out
Welcome to OUT OF THE BOX MARKETING!
EP-10 (Starbucks)
In Starbucks, it is a standard practice to write the customer's name on the cup of coffee.
In 2014,A guy ordered a coffee and t