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“The Decoy Effect: How Brands Trick You into Choosing More” The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the “decoy”) to subtly push customers toward a more profitable choice. It plays on human p

How Choices Shape Decisions: The Power of the Decoy Effect 🎯

Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB

Many coffee shops with great coffee didn't succeed like Starbucks. The reason? "It was never about coffee." Howard Schultz transformed Starbucks into a multi-billion dollar empire, inspired by Italian coffee shops' customer experience. After buying

“How Starbucks CEO saved the company ” Bankruptcy To Billions #8 Starbucks was founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker, initially selling high-quality coffee beans.In 1987 Schultz purchased Starbucks and expanded agressively in USA.

Amazon is changing its investment strategy in India, reflecting a broader adjustment in its approach to the market

What's your take on this? How this will effect India in its democratic relationship?

Imagine you’re buying pizza for your friends, and you’re faced with these options: Small: 4 slices for ₹100 Medium: 8 slices for ₹200 Large: 12 slices for ₹260 (with extra cheese!) Now, let’s rule out the Small pizza—it’s obviously not enough for a

Starbucks in India: 1000 cr revenue with 300 stores - assuming avg sales per store in a year around 3 crores 33 lakhs Starbucks in the USA: 2.88L cr with 16,400 stores - assuming avg sales per store in a year around 17.5 crores Still a long way