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Rahul Das

Product and analytic... • 1y

Many coffee shops with great coffee didn't succeed like Starbucks. The reason? "It was never about coffee." Howard Schultz transformed Starbucks into a multi-billion dollar empire, inspired by Italian coffee shops' customer experience. After buying Starbucks, he turned it from a bean retailer into a social hub. By 2008, Starbucks had over 17,000 stores globally. But here's the twist: Starbucks acts like a bank. Through its app, customers load money into their accounts, creating a balance of about $1.5 billion. This provides Starbucks with interest-free loans for growth. Starbucks thrives not just on coffee but on its innovative financial strategy. So, Starbucks was never just about coffee.

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