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Rahul Das

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Many coffee shops with great coffee didn't succeed like Starbucks. The reason? "It was never about coffee." Howard Schultz transformed Starbucks into a multi-billion dollar empire, inspired by Italian coffee shops' customer experience. After buying Starbucks, he turned it from a bean retailer into a social hub. By 2008, Starbucks had over 17,000 stores globally. But here's the twist: Starbucks acts like a bank. Through its app, customers load money into their accounts, creating a balance of about $1.5 billion. This provides Starbucks with interest-free loans for growth. Starbucks thrives not just on coffee but on its innovative financial strategy. So, Starbucks was never just about coffee.

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Do you think starbucks is expensive? No, they provide free wi-fi, free table for you to work, and suitable environment for you BUT as a result they charge you expensive coffee.

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Do we middle class Indians really enjoy having coffee in Starbucks or any such posh restaurant? Why do we fake as if we are habituated to it especially when we are on a date?

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Happy Programmer's Day! Remember, behind every great app is a programmer who turned coffee into code! ☕💻

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