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Aarihant Aaryan

Stealth • 7m

The most overrated coffee Starbucks went from shutting down 600 stores in 2008 to closing 30Billion dollars in sales in 2024 From the beginning Starbucks was always a coffee bean retailer but Howard who joined the company as a director was impressed by the quality of the coffee and company's potential In 1987, Howard bought starbucks for $4Million and transformed it to become a third place concept, where they evolved from a coffee bean retailer to a cafe that served lattes, cappuccions and a community atmosphere They were launching new franchises, expanding to japan, china and other parts of the world. But there was a problem in 2006 they had their most profitable year ever, so they rapidly scaled Then the market crashed in 2008 and they saw 30% dip in profits and closed more than 600 stores Then they narrowed their focus, focused only on coffee and community: and today they are back from the dead.

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Anonymous
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Ronak Patel

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Do you think starbucks is expensive? No, they provide free wi-fi, free table for you to work, and suitable environment for you BUT as a result they charge you expensive coffee.

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Armaan Nath

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I just wanted to ask something out of curiosity... Why Starbucks sell rs.50 (making cost) coffee in rs. 400 (the amount which we actually pay)?

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Anonymous
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Anonymous

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what do they do on laptop while sitting in starbucks?

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