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Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal

The other day, I saw a sleek motorcycle that reminded me of Harley-Davidson. This iconic brand entered India with high hopes but faced several challenges. 𝐇𝐢𝐠𝐡 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞 𝐜𝐨𝐬𝐭𝐬 and 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 alienated price-se

How to Create a Customer Loyalty Program That Actually Works Everyone wants loyal customers (just like gf), but most loyalty programs fail because they focus on discounts rather than value. Here’s how to build a program that keeps them coming back

❗❗Important For All ❗❗ A $450 million Indian startup, Zest Money, shut down due to strict RBI regulations, highlighting the risks of external factors in business. 🚀 $450 million valuation: Zest Money was a leading player in the buy now pay later s

📖 DAILY BOOK SUMMARIES 📖 🚀 35 Lessona From 👉 🔥 Positioning : The battle of your mind 🔥 ✨ By Al Ries and Jack Tryout ✨ 1. Core Premise: Positioning is about how a brand or product occupies a space in the customer’s mind relative to compe

Saturday Startup Trivia: YikYak - The hyperlocal Twitter. Yik Yak was an anonymous social media platform that allowed users to post messages in a text-based format within a five-mile radius. The app was founded in 2013 by Tyler Droll and Brooks Buff

Major Funding Methods for Startups Hey everyone, Today, I'm going to talk about the major funding methods for startups. These methods are essential for getting the necessary resources to grow your business. So, let's dive right in! The main fundin

Pets.com: The Rise and Fall of a Dot-com Era Icon In the late 1990s, the dot-com boom was in full swing, and investors were eager to get in on the latest internet startups. One such company that captured the attention of investors and pet lovers ali