PSYCHOLOGICAL MARKETING TECHNIQUE - 4/10 🧊Imagine you're at an ice cream shop in India. You see two flavors: 🍫chocolate for ₹100 and vanilla for ₹150. Then they add a third option—a "mystery flavor" that's not as good as vanilla and costs ₹200. Suddenly, vanilla starts to look like the best deal🪄, even though you hadn't planned on spending more! This trick is called the decoy effect. • Here's another everyday example: Suppose you're buying a 📱smartphone. You might have a basic model for ₹15,000 and a premium model for ₹25,000. Then they introduce a mid-tier phone for ₹22,000 that doesn’t offer much more than the basic one. Suddenly, the premium phone seems like a great bargain because it offers extra features for just a little more than the mid-tier option.🤩 🪤It's like when your friend convinces you to order the extra cheesy pizza slice that costs just a bit more than the regular slice. You end up thinking, "More cheese means more yum!" even though you weren't planning on spending extra. In short, the decoy effect is a clever marketing trick where a third, less attractive option is added to make one of the other choices seem like a much better deal.🥂 It's like adding a not-so-great option to your menu so that the one you really want suddenly looks like the best idea ever. ⚠Caution⚠ 👛 Your wallet might feel less heavy than before, after getting trapped in the decoy effect.
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