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PSYCHOLOGICAL MARKETING TECHNIQUE - 4/10 ๐งImagine you're at an ice cream shop in India. You see two flavors: ๐ซchocolate for โน100 and vanilla for โน150. Then they add a third optionโa "mystery flavor" that's not as good as vanilla and costs โน200. Suddenly, vanilla starts to look like the best deal๐ช, even though you hadn't planned on spending more! This trick is called the decoy effect. โข Here's another everyday example: Suppose you're buying a ๐ฑsmartphone. You might have a basic model for โน15,000 and a premium model for โน25,000. Then they introduce a mid-tier phone for โน22,000 that doesnโt offer much more than the basic one. Suddenly, the premium phone seems like a great bargain because it offers extra features for just a little more than the mid-tier option.๐คฉ ๐ชคIt's like when your friend convinces you to order the extra cheesy pizza slice that costs just a bit more than the regular slice. You end up thinking, "More cheese means more yum!" even though you weren't planning on spending extra. In short, the decoy effect is a clever marketing trick where a third, less attractive option is added to make one of the other choices seem like a much better deal.๐ฅ It's like adding a not-so-great option to your menu so that the one you really want suddenly looks like the best idea ever. โ Cautionโ ๐ Your wallet might feel less heavy than before, after getting trapped in the decoy effect.
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Mind Games: The Decoy Effect ๐ง ๐ก Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: โญ Imagine you're choosing a phone plan: * Option A: 2GB
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โThe Decoy Effect: How Brands Trick You into Choosing Moreโ The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the โdecoyโ) to subtly push customers toward a more profitable choice. It plays on human p
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Imagine youโre buying pizza for your friends, and youโre faced with these options: Small: 4 slices for โน100 Medium: 8 slices for โน200 Large: 12 slices for โน260 (with extra cheese!) Now, letโs rule out the Small pizzaโitโs obviously not enough for a
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The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isnโt just about numbersโitโs about perception, behavior, and psychology. Her
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