PSYCHOLOGICAL MARKETING TECHNIQUE - 4/10 ๐งImagine you're at an ice cream shop in India. You see two flavors: ๐ซchocolate for โน100 and vanilla for โน150. Then they add a third optionโa "mystery flavor" that's not as good as vanilla and costs โน200. Suddenly, vanilla starts to look like the best deal๐ช, even though you hadn't planned on spending more! This trick is called the decoy effect. โข Here's another everyday example: Suppose you're buying a ๐ฑsmartphone. You might have a basic model for โน15,000 and a premium model for โน25,000. Then they introduce a mid-tier phone for โน22,000 that doesnโt offer much more than the basic one. Suddenly, the premium phone seems like a great bargain because it offers extra features for just a little more than the mid-tier option.๐คฉ ๐ชคIt's like when your friend convinces you to order the extra cheesy pizza slice that costs just a bit more than the regular slice. You end up thinking, "More cheese means more yum!" even though you weren't planning on spending extra. In short, the decoy effect is a clever marketing trick where a third, less attractive option is added to make one of the other choices seem like a much better deal.๐ฅ It's like adding a not-so-great option to your menu so that the one you really want suddenly looks like the best idea ever. โ Cautionโ ๐ Your wallet might feel less heavy than before, after getting trapped in the decoy effect.
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