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According to the Zeigarnik Effect, your brain retains unfinished tasks longer than completed ones. This explains why incomplete tasks, unanswered messages, or unfulfilled objectives persist. Begin the task, even if only slightly. Your brain is kept

Ever forget what you had for breakfast, but that unfinished email or signup process is stuck in your head? There's a psychological reason behind it! It's known as the Zeigarnik Effect. Discovered by Soviet psychologist Bluma Zeigarnik, who observed

5 Psychological Truths That’ll Change the Way You Think We often chase success, confidence, and better relationships—but forget that understanding our own mind is the real game-changer. Here are 5 truths backed by psychology that can reshape your th

“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

Lessons from the book — • The Organized Mind Thinking Straight in the Age of Information Overload" by Daniel J. Levitin: 1. Attention is a limited resource: Focus on what's truly important to avoid distraction and mental fatigue. 2. Use chunking

Keep customers connected with informative product follow-up emails. To make their customers feel appreciated, Lekker Home creates product follow-up emails that tell shoppers everything they need to know about what they bought, from care instructions

What is WorkChowk? WorkChowk is an innovative platform connecting laborers with customers efficiently. Our platform bridges the gap between demand and supply of skilled and unskilled workers for various tasks. 2. Problem Statement Challenges Custo

Companies in the US are undeniably, Best in Class, when it comes to advertising. Tells you so much about WHY MNCs continuously keep emphasising on customers.

“The Decoy Effect: How Brands Trick You into Choosing More” The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the “decoy”) to subtly push customers toward a more profitable choice. It plays on human p

Yesterday, I learned an important lesson: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿'𝘀 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗮𝗻𝘆𝗼𝗻𝗲 . I was connected with one of my clients regarding a project, and we were negotiating the payment. During this process, I got busy with another cli