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Aditi
Will become a inspir... • 4m
Unfinished Business: How the Zeigarnik Effect Keeps Customers Engaged” The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For example, apps show progress bars (“You’re 70% done setting up your profile”) to nudge users to complete tasks. E-learning platforms use checklists to keep learners returning. In marketing, teasers and cliffhangers in emails or ads make customers curious, encouraging clicks or return visits. Even loyalty programs apply it—customers who start earning points feel driven to finish the goal. By leveraging our brain’s discomfort with “unfinished business,” brands keep us hooked and coming back.
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