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Ever forget what you had for breakfast, but that unfinished email or signup process is stuck in your head? There's a psychological reason behind it! It's known as the Zeigarnik Effect. Discovered by Soviet psychologist Bluma Zeigarnik, who observed

According to the Zeigarnik Effect, your brain retains unfinished tasks longer than completed ones. This explains why incomplete tasks, unanswered messages, or unfulfilled objectives persist. Begin the task, even if only slightly. Your brain is kept

5 Psychological Truths That’ll Change the Way You Think We often chase success, confidence, and better relationships—but forget that understanding our own mind is the real game-changer. Here are 5 truths backed by psychology that can reshape your th

“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

Don’t quit Write code Talk to customers Narrow your focus Keep the bar “Really” high Just get 1% better each day

“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

What is WorkChowk? WorkChowk is an innovative platform connecting laborers with customers efficiently. Our platform bridges the gap between demand and supply of skilled and unskilled workers for various tasks. 2. Problem Statement Challenges Custo

“The Decoy Effect: How Brands Trick You into Choosing More” The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the “decoy”) to subtly push customers toward a more profitable choice. It plays on human p