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Ever forget what you had for breakfast, but that unfinished email or signup process is stuck in your head? There's a psychological reason behind it! It's known as the Zeigarnik Effect. Discovered by Soviet psychologist Bluma Zeigarnik, who observed

According to the Zeigarnik Effect, your brain retains unfinished tasks longer than completed ones. This explains why incomplete tasks, unanswered messages, or unfulfilled objectives persist. Begin the task, even if only slightly. Your brain is kept

5 Psychological Truths That’ll Change the Way You Think We often chase success, confidence, and better relationships—but forget that understanding our own mind is the real game-changer. Here are 5 truths backed by psychology that can reshape your th

“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

“Digital Dopamine Design: How Apps Hack the Brain to Drive User Engagement” Digital Dopamine Design refers to crafting digital experiences that stimulate the brain’s dopamine response—the chemical tied to reward, motivation, and pleasure. Think of i

Yesterday, I learned an important lesson: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿'𝘀 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗮𝗻𝘆𝗼𝗻𝗲 . I was connected with one of my clients regarding a project, and we were negotiating the payment. During this process, I got busy with another cli

If you are trying to validate your idea for any sort of business, trust me you will never get 100% surety. Sometime you create a need in the market (if you have that sort of product and budget to publicise) or understand the burning problem and build

Gamification in Business: Turning Work into Play for Success Ever thought about why people are so hooked on games? It’s the thrill of rewards, challenges, and the sense of achievement. Imagine applying this to your business! 1. Boosting Engagement:

📖 DAILY BOOK SUMMARIES 📖 🚀 16 Lessons from 👉 🔥 The Art Of The Start 2.0 🔥 ✨ By Guy Kawasaki ✨ 1. Starting with a Strong Foundation • Make Meaning: Focus on creating a company that makes a significant impact rather than just pursuing mon