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Aditi

Will become a inspir...ย โ€ขย 5m

Unfinished Business: How the Zeigarnik Effect Keeps Customers Engagedโ€ The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For example, apps show progress bars (โ€œYouโ€™re 70% done setting up your profileโ€) to nudge users to complete tasks. E-learning platforms use checklists to keep learners returning. In marketing, teasers and cliffhangers in emails or ads make customers curious, encouraging clicks or return visits. Even loyalty programs apply itโ€”customers who start earning points feel driven to finish the goal. By leveraging our brainโ€™s discomfort with โ€œunfinished business,โ€ brands keep us hooked and coming back.

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