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Only Buziness

Business enthusiasti... • 11h

“Digital Dopamine Design: How Apps Hack the Brain to Drive User Engagement” Digital Dopamine Design refers to crafting digital experiences that stimulate the brain’s dopamine response—the chemical tied to reward, motivation, and pleasure. Think of infinite scroll, pull-to-refresh, or random rewards in games. These elements are intentionally designed to trigger micro-rewards that keep users engaged and coming back. Social media likes, streaks, or even app vibrations act as tiny dopamine hits. While these designs can increase user retention and interaction, they walk a fine ethical line. The key is using dopamine triggers not to trap users—but to reward progress, nudge learning, or encourage positive behavior. In ethical hands, dopamine design builds loyalty without addiction. From Only Buziness

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“Dark Patterns vs Ethical UX: The Psychology of Design That Builds or Breaks Trust” Dark Patterns are manipulative design tactics that trick users into taking actions they didn’t intend—like adding hidden costs, confusing opt-outs, or guilt-tripping