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Only Buziness

Everything about Mar...ย โ€ขย 3m

โ€œDigital Dopamine Design: How Apps Hack the Brain to Drive User Engagementโ€ Digital Dopamine Design refers to crafting digital experiences that stimulate the brainโ€™s dopamine responseโ€”the chemical tied to reward, motivation, and pleasure. Think of infinite scroll, pull-to-refresh, or random rewards in games. These elements are intentionally designed to trigger micro-rewards that keep users engaged and coming back. Social media likes, streaks, or even app vibrations act as tiny dopamine hits. While these designs can increase user retention and interaction, they walk a fine ethical line. The key is using dopamine triggers not to trap usersโ€”but to reward progress, nudge learning, or encourage positive behavior. In ethical hands, dopamine design builds loyalty without addiction. From Only Buziness

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