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Aditi
Will become a inspir... • 1m
“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce the “pain of paying.” Subscriptions, digital wallets, and auto-renewals are classic examples—customers commit once, and the recurring cost feels less painful over time. For instance, Netflix users pay monthly but don’t feel the cost each time they watch. Prepaid cards and “1-click” purchases also leverage this effect by removing friction at the point of sale. By decoupling payment from the moment of usage, companies make customers focus on the value, not the price—leading to more frequent spending.
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