🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Aditi

Hey I am on Medial • 23d

“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce the “pain of paying.” Subscriptions, digital wallets, and auto-renewals are classic examples—customers commit once, and the recurring cost feels less painful over time. For instance, Netflix users pay monthly but don’t feel the cost each time they watch. Prepaid cards and “1-click” purchases also leverage this effect by removing friction at the point of sale. By decoupling payment from the moment of usage, companies make customers focus on the value, not the price—leading to more frequent spending.

0 replies1 like

More like this

Recommendations from Medial

Image Description
Image Description

Aditi

Hey I am on Medial • 1m

“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

See More
2 replies12 likes
2

Karthick

... • 2m

The worst thing Amazon and Flipkart has done in india is bringing Cash on delivery service, as Indian customers think shipping cost 0 Rs in india so first they order and then didn't accept during time of delivery. As a ecommerce owner if I share my l

See More
0 replies1 like
Image Description

ritesh shet

Hey I am on Medial • 6m

[This post has been deleted by the creator]

2 replies2 likes
Image Description
Image Description

Kshitiz Trigunayat

Aspiring Entrepreneu... • 7m

Hi, I was wondering how much you will be willing to pay for an event plan for your wedding or how much did you pay at the time of your wedding? Considering the average wedding cost in India is 20 Lakh and the average cost of a good plan ranges from 2

See More
3 replies1 like
Image Description

Adarsh

Hey I am on Medial • 6m

How Choices Shape Decisions: The Power of the Decoy Effect 🎯

1 replies17 likes
10
Image Description

Aditi

Hey I am on Medial • 1m

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

See More
2 replies4 likes
1
Image Description
Image Description

Armaan Nath

Startups | Product • 1y

I just wanted to ask something out of curiosity... Why Starbucks sell rs.50 (making cost) coffee in rs. 400 (the amount which we actually pay)?

6 replies9 likes
Image Description
Image Description

Kimiko

Startups | AI | info... • 29d

If you think inequality was bad before COVID, wait until AI replaces 40% of middle class jobs. The ultra-wealthy own the companies, the servers, the algorithms. Everyone else? Disposable labor. The separation is just beginning.

2 replies8 likes

Download the medial app to read full posts, comements and news.