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Aditi

Will become a inspir...ย โ€ขย 4m

โ€œPay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfortโ€ The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce the โ€œpain of paying.โ€ Subscriptions, digital wallets, and auto-renewals are classic examplesโ€”customers commit once, and the recurring cost feels less painful over time. For instance, Netflix users pay monthly but donโ€™t feel the cost each time they watch. Prepaid cards and โ€œ1-clickโ€ purchases also leverage this effect by removing friction at the point of sale. By decoupling payment from the moment of usage, companies make customers focus on the value, not the priceโ€”leading to more frequent spending.

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