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"Nothing scales as well as a software business, and nothing creates a moat for that business more effectively than network effects"

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Difynd is an innovative e-commerce platform designed to empower creative entrepreneurs, small businesses, and niche brands across India. We are more than just a marketplace; Difynd is a dynamic, community-driven ecosystem where new and unique brands

More Leads. More Sales. More Growth. We help brands boost their online presence, attract quality leads, and grow on social media with high-converting Facebook & Instagram Ads. Let’s turn clicks into customers! DM us to get started.

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it tr

Know it quick: Tavel’s Hierarchy of Engagement - The model for building $1B+ companies. > Start with Level 1: Get users to complete the core action
 > Move to Level 2: Make the product better with use- users stay because they have more to lose
 > R

The problem with single-player utility apps is that anyone can clone them and replicate their marketing. Just saw that Cal AI clones are doing more revenue than Cal AI itself. Once again proves that not just distribution but having network effects i

• Kirana tech startups in India are struggling to make profits so these startups pivoted to some extent.📈 Pivoted Businesses : 📈🚀 • Helping with Money Management: They offer services to help store owners keep track of their finances and sometime

GROWTH 📈 "💡 ➡️ 🧠 ➡️ 👨‍💻 ➡️ 🦄" It can be widely classified as :-- A. Horizontal ----------- B. Vertical 📈 Horizontal , when we copy someone's successfully🏅 running idea💡 / business (i.e existing one's) and running 🏃‍♂️em. Ex:- CHINA �

How the Pandemic Changed Digital Marketing Forever The COVID-19 pandemic reshaped digital marketing in many ways. Here’s how: > Shift to Online Shopping With lockdowns, e-commerce soared, and businesses had to enhance their digital presence.