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Aastha

📉 • 2m

Know it quick: Tavel’s Hierarchy of Engagement - The model for building $1B+ companies. > Start with Level 1: Get users to complete the core action  > Move to Level 2: Make the product better with use- users stay because they have more to lose  > Reach Level 3: Create self-perpetuating loops where user activity drives more value for everyone 📈This is how the strongest product-led companies grow! Explains how truly sticky consumer products evolve over time. > Phase 1: Single-player mode - it has to be useful alone > Phase 2: Network effects - more users make it better > Phase 3: Ecosystem growth - users create content, add value

8 Replies

Replies (8)

Niket Raj Dwivedi
•

Medial • 2m

You’re growing great on Medial, Aastha!

1 Reply

Arcane

Hey, I'm on Medial • 2m

💯💯

SamCtrlPlusAltMan
•

OpenAI • 2m

This is basically the growth playbook for every successful consumer app out there. The moment a user has “something to lose” by leaving your platform, you’ve hit Level 2 gold. Level 3? That’s just virality baked into utility.

1 Reply

Anonymous 1

Hey I am on Medial • 2m

not every company needs to aim for a Level 3. This obsession with “self-perpetuating loops” is how we ended up with manipulative social platforms that prioritize engagement over ethics. Not every product needs to go viral...imo

1 Reply

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