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Aastha

📉 • 2m

Know it quick: Tavel’s Hierarchy of Engagement - The model for building $1B+ companies. > Start with Level 1: Get users to complete the core action
 > Move to Level 2: Make the product better with use- users stay because they have more to lose
 > Reach Level 3: Create self-perpetuating loops where user activity drives more value for everyone 📈This is how the strongest product-led companies grow! Explains how truly sticky consumer products evolve over time. > Phase 1: Single-player mode - it has to be useful alone > Phase 2: Network effects - more users make it better > Phase 3: Ecosystem growth - users create content, add value

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