“Climbing Maslow’s Ladder: How Businesses Meet Human Needs to Win Hearts and Maslow’s Hierarchy of Needs is a psychological theory that outlines five levels of human needs—physiological, safety, love/belonging, esteem, and self-actualization. In business, it helps understand what drives consumers and employees. Marketers use it to align products with needs: food and shelter at the basic level, luxury goods for esteem, and experiences for self-actualization. Employers apply it in HR strategy—offering fair pay (physiological), job security (safety), team-building (belonging), recognition (esteem), and career growth (self-actualization). Understanding where people are on the hierarchy helps businesses create targeted products, improve motivation, and enhance loyalty. Follow for more Onlybuziness
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