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Arcane
Hey, I'm on Medialย โขย 1y
VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highlights 30 crucial elements that shape the perceived value of a product or service. These elements are categorized into four main sections: 1.Functional Elements: These include basic needs like saving time, reducing effort, simplifying tasks, avoiding hassles, and ensuring quality. 2. Emotional Elements:These cater to emotional needs such as wellness, indulgence, therapeutic value, nostalgia, and fun/entertainment. 3.Life-Changing Elements: These elements impact life significantly, providing motivation, hope, self-actualization, and a sense of belonging. 4.Impact Elements: The pinnacle of the pyramid, these include caring for the earth, investing in well-being, and ethical practices.
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