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Arcane
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VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highlights 30 crucial elements that shape the perceived value of a product or service. These elements are categorized into four main sections: 1.Functional Elements: These include basic needs like saving time, reducing effort, simplifying tasks, avoiding hassles, and ensuring quality. 2. Emotional Elements:These cater to emotional needs such as wellness, indulgence, therapeutic value, nostalgia, and fun/entertainment. 3.Life-Changing Elements: These elements impact life significantly, providing motivation, hope, self-actualization, and a sense of belonging. 4.Impact Elements: The pinnacle of the pyramid, these include caring for the earth, investing in well-being, and ethical practices.
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