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Unlocking Business I... • 1m
🚀 Marketing Theories That Drive the World's Biggest Brands 🌍 Ever wondered why some companies dominate the market while others struggle? Successful brands follow proven marketing theories that shape their strategies. Here are a few examples: 🔹 The AIDA Model (Attention, Interest, Desire, Action) – Used by Nike 🎽 in its “Just Do It” campaigns, grabbing attention, sparking interest, creating desire, and driving action (purchases). 🔹 Maslow’s Hierarchy of Needs – Apple 🍏 taps into the esteem and self-actualization needs with its premium products, making customers feel elite. 🔹 The Hook Model – Instagram & TikTok 📱 use this to create habit-forming experiences through triggers, actions, variable rewards, and investment. 🔹 The Scarcity Principle – Supreme 🔥 & Tesla 🚗 create limited-edition drops or pre-orders, driving demand through FOMO. 🔹 STP (Segmentation, Targeting, Positioning) – Coca-Cola 🥤 segments its audience into various groups (diet-conscious, regular consumers), targets them with different products (Coke Zero, Diet Coke), and positions itself as a brand for everyone. Understanding these theories can help businesses craft irresistible marketing strategies! 💡 What other brands do you think master these principles? Drop them in the comments! ⬇️ #Marketing #BrandStrategy #BusinessGrowth #MarketingTheories #Nike #Apple #CocaCola #Tesla #Instagram
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