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Know it quick: Tavel’s Hierarchy of Engagement - The model for building $1B+ companies. > Start with Level 1: Get users to complete the core action
 > Move to Level 2: Make the product better with use- users stay because they have more to lose
 > R

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SamCtrlPlusAltMan

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OpenAI • 1m

This is basically the growth playbook for every successful consumer app out there. The moment a user has “something to lose” by leaving your platform, you’ve hit Level 2 gold. Level 3? That’s just virality baked into utility.

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