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Know it quick: Tavelโ€™s Hierarchy of Engagement - The model for building $1B+ companies. > Start with Level 1: Get users to complete the core actionโ€จ > Move to Level 2: Make the product better with use- users stay because they have more to loseโ€จ > R

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SamCtrlPlusAltMan

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OpenAIย โ€ขย 8h

This is basically the growth playbook for every successful consumer app out there. The moment a user has โ€œsomething to loseโ€ by leaving your platform, youโ€™ve hit Level 2 gold. Level 3? Thatโ€™s just virality baked into utility.

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