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LIKHITH
ย โขย
Medialย โขย 8m
Welcome to OUT OF THE BOX MARKETING! EP = 32 (Mcdonalds) "Imagine fooling an entire country for marketing"๐ค๐ Italians used to hate fast food (particularly McDonald's). To change this thinking, McDonald's came up with a brilliant idea. They built a new restaurant called 'Single Burgers' and started offering the same McDonald's dishes but with luxurious ambience and fancy sensations. Boom, Single Burgers became a hit, and people started loving them. After a few days, they revealed that McDonald's = Single Burgers. ๐ People were astonished and amazed. Later, McDonald's gained an established name in Italy ๐ฎ๐น Instead of leaving the country due to bad brand image, They rephrased how people view Mcdonald ๐คโก๏ธ --> Impact of This Marketing โฌ๏ธ โVirality & Social media discussions โUnique Marketing โRephrased Brand image โStrong emotional usage Check out other similar posts in my account & Don't forget to like and follow LIKHITH
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