Will become a inspir... • 4m
It’s All in the Wording: How the Framing Effect Shapes What We Buy” The Framing Effect is a cognitive bias where people make decisions based on how information is presented rather than the facts themselves. In business, marketers use this to shape perception and influence choices. For example, saying a product is “95% fat-free” sounds more appealing than “contains 5% fat,” though both are the same. Discounts framed as “You save ₹500!” feel more rewarding than “Now ₹1,000.” Businesses use positive framing in product descriptions, pricing, and risk communication to encourage favorable decisions. By carefully choosing words and structure, brands can guide customer behavior without changing the actual offering.
Everything about Mar... • 4m
“Same Facts, New Feeling: How the Framing Effect Shapes Customer and Audience Behavior” The Framing Effect is the idea that the way information is presented—rather than the facts themselves—can dramatically influence decisions. In business and media
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“Feel First, Act Fast: How Emotional Framing Experiments Shape Decisions” Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion
See MoreEverything about Mar... • 4m
“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when
See MoreEverything about Mar... • 4m
“Anchoring Effect: The First Price You See Changes Everything” The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses
See MoreBuilding WelBe| Entr... • 8m
day 1 - THE HALO EFFECT The Halo Effect is a type of cognitive bias where our overall impression of a person influences how we feel and think about their character or abilities. Here's a simple way to understand it: Imagine you meet someone who lo
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“Fear of Missing Logic: How Brands Turn Scarcity Into Seemingly Rational Urgency” Fear of Missing Logic is a cognitive shortcut where people justify irrational decisions based on the fear of being left out. It’s closely linked to FOMO (Fear of Missi
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