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Aditi
Will become a inspir... • 1m
It’s All in the Wording: How the Framing Effect Shapes What We Buy” The Framing Effect is a cognitive bias where people make decisions based on how information is presented rather than the facts themselves. In business, marketers use this to shape perception and influence choices. For example, saying a product is “95% fat-free” sounds more appealing than “contains 5% fat,” though both are the same. Discounts framed as “You save ₹500!” feel more rewarding than “Now ₹1,000.” Businesses use positive framing in product descriptions, pricing, and risk communication to encourage favorable decisions. By carefully choosing words and structure, brands can guide customer behavior without changing the actual offering.
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