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Ego Marketing: How to Use Pride to Power Your Brand Everyone likes to feel important, and that’s where ego marketing comes in. It’s about tapping into the human desire for recognition, validation, status and belonging. Here’s how it works: 1. Highlig

I never understood the point of buying overpriced goods, now i am happy that i never did! Is buying over priced items a social status symbol? I have seen many people stating India needs a luxury global brand, do we really?

Why Luxury Jewelry is an Everlasting Market? The luxury jewelry industry isn’t just about aesthetics—it’s a $300B+ market driven by legacy, craftsmanship, and investment value. Unlike fast-moving consumer goods, high-end pieces appreciate over time,

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it tr

"Did you know? Earth's annual GDP is 900 Lakh Crores ($10.7 trillion) & valuation is 2.8 Lakh Lakh Crores($332 trillion) You may ask,why does it matter to me? As an early-stage entrepreneur, remember: "The larger the sector,The higher the Impact, T

𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝗹𝗮𝗯𝗲𝗹 𝗿𝗲𝗱? Because every brand color conveys some meaning which connects the customers emotionally 🖤 ↳ Emotional Influence: Colors evoke emotions; e.g., Coca-Cola’s red conveys energy, while Faceb

You have to trigger the survival instinct among your customers to generate more sales. 1. You don’t need luxury to survive. Right? or Wrong? Luxury brings status among neighbors, colleagues & relatives. So, companies like Louis Vuitton, and Mercedes

🍾 Champagne has become synonymous with celebration . Historically, champagne was associated with the French aristocracy, especially during the reign of Louis XIV, who popularized it in royal courts as a symbol of luxury and status. Culturally, cham

“Climbing Maslow’s Ladder: How Businesses Meet Human Needs to Win Hearts and Maslow’s Hierarchy of Needs is a psychological theory that outlines five levels of human needs—physiological, safety, love/belonging, esteem, and self-actualization. In bu