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Ego Marketing: How to Use Pride to Power Your Brand Everyone likes to feel important, and that’s where ego marketing comes in. It’s about tapping into the human desire for recognition, validation, status and belonging. Here’s how it works: 1. Highlig

I never understood the point of buying overpriced goods, now i am happy that i never did! Is buying over priced items a social status symbol? I have seen many people stating India needs a luxury global brand, do we really?

𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝗹𝗮𝗯𝗲𝗹 𝗿𝗲𝗱? Because every brand color conveys some meaning which connects the customers emotionally 🖤 ↳ Emotional Influence: Colors evoke emotions; e.g., Coca-Cola’s red conveys energy, while Faceb

"Did you know? Earth's annual GDP is 900 Lakh Crores ($10.7 trillion) & valuation is 2.8 Lakh Lakh Crores($332 trillion) You may ask,why does it matter to me? As an early-stage entrepreneur, remember: "The larger the sector,The higher the Impact, T

You have to trigger the survival instinct among your customers to generate more sales. 1. You don’t need luxury to survive. Right? or Wrong? Luxury brings status among neighbors, colleagues & relatives. So, companies like Louis Vuitton, and Mercedes

🍾 Champagne has become synonymous with celebration . Historically, champagne was associated with the French aristocracy, especially during the reign of Louis XIV, who popularized it in royal courts as a symbol of luxury and status. Culturally, cham

Indians often prefer imported products from countries like China, the USA, and Japan over domestic ones. This might be due to issues with affordability or product quality, leading to a lack of successful Indian mobile companies. Ironically, some indi

Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal

FUNDRAISING DYNAMICS Two key factors play a major role in early-stage fundraising: founder pedigree and traction. ➡️ Founder pedigree becomes especially important when you’re just starting out with an idea on paper. Investors look at your backgroun

On this National Education Day, let's talk about average students. These students work hard but often don't get the recognition or support they need. Here's why: 𝗧𝗵𝗲𝘆 𝗚𝗲𝘁 𝗢𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱: Average students aren't always the top of the cl