Kannauj, Uttar Pradesh, known as India’s “Perfume Capital,” has a 1,000-year-old tradition of crafting attars and essential oils. With access to premium natural ingredients like Mysore Sandalwood, Jasmine, Vetiver, and Indian Oud, it has the potential to become a global perfume hub like Grasse, France. Its cost-effective skilled artisans and growing demand for natural perfumery make it ideal for luxury fragrance manufacturing. Government initiatives support modernization, exports, and branding. By investing in R&D labs, luxury perfume schools, and global collaborations, Kannauj can attract French, Middle Eastern, and niche luxury brands. Positioning its attars as high-end, handcrafted perfumes can elevate its global recognition, making it a key player in sustainable and premium perfumery.
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