Hey I am on Medial • 5m
Kannauj, Uttar Pradesh, known as India’s “Perfume Capital,” has a 1,000-year-old tradition of crafting attars and essential oils. With access to premium natural ingredients like Mysore Sandalwood, Jasmine, Vetiver, and Indian Oud, it has the potential to become a global perfume hub like Grasse, France. Its cost-effective skilled artisans and growing demand for natural perfumery make it ideal for luxury fragrance manufacturing. Government initiatives support modernization, exports, and branding. By investing in R&D labs, luxury perfume schools, and global collaborations, Kannauj can attract French, Middle Eastern, and niche luxury brands. Positioning its attars as high-end, handcrafted perfumes can elevate its global recognition, making it a key player in sustainable and premium perfumery.
The Way I See It • 5m
Kannauj: India’s Forgotten Perfume Capital & The Need for Government Action Kannauj, often called the Grasse of India, has been crafting perfumes for centuries. This small town in Uttar Pradesh is known for its attars, made using the ancient deg bha
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🚀 ORPERS is Looking for a Finance Co-Founder! I’m Suprabhash Rajpoot, founder of ORPERS – a luxury brand built on the soul of the Ordinary Person. We’re crafting perfumes from Kannauj and leather shoes & jackets from Kanpur, blending tradition with
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There’s something timeless about a well-crafted fragrance — it’s more than just a scent; it’s a signature, a memory, and sometimes even a silent introduction. Luxury perfumes are having a moment, with more people appreciating niche blends, rare ingr
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India's talent migration to countries like the USA is part of a natural growth phase seen in developing nations, as top professionals seek better opportunities and rewards. However, as global economies reach saturation and positions abroad become lim
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