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𝗛𝗼𝘄 𝗮 𝗗𝟮𝗖 𝗽𝗲𝗿𝗳𝘂𝗺𝗲 𝗯𝗿𝗮𝗻𝗱 𝗴𝗿𝗲𝘄 𝘁𝗼 ₹𝟮𝟰𝗟/𝗺𝗼𝗻𝘁𝗵 — 𝘄𝗶𝘁𝗵 𝗮 𝗻𝗮𝗺𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀 @𝗖𝗼𝗱𝗲𝗿𝗦𝗺𝗲𝗹𝗹 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁 Rohan, a CS grad and perfumery nerd, noticed Gen Z guys wanted good scents but avoided luxury prices. He launched a perfume brand just for coders and tech bros 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 ₹499 50ml perfumes Scents named like “Runtime”, “404” and “Merge Conflict” Fragrance notes explained in dev language Eg. “Base note of sandalwood = backend layer” 𝗟𝗮𝘂𝗻𝗰𝗵 𝗽𝗹𝗮𝗻 Used memes on Reddit + Twitter Targeted coding bootcamps, IT forums First 200 orders via LinkedIn DMs Shot unboxing reels in college hostel dorm 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 + 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 Used Link in Bio stack + Shopify UGC from dev influencers Built a Notion-based waitlist for new launches 𝗜𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝗱 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 Niche is not a limit. It’s a shortcut to loyalty