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𝗪𝗿𝗶𝘁𝗲 𝘀𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗮𝘃𝗲 𝗶𝘁, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝗶𝘁 Because saving means it helped them, not just that they agreed with it 𝗕𝗶𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲: “That’s true” vs. “I need this later”

“Set It and Profit: How Default Bias Keeps Customers on Your Terms” Default Bias is our tendency to stick with pre-set options, even when better ones exist—because changing requires effort or thought. Businesses use this to increase conversions and

𝗛𝗼𝘁 𝘁𝗮𝗸𝗲: 𝐎𝐩𝐞𝐧𝐀𝐈 𝐰𝐢𝐥𝐥 𝐞𝐯𝐞𝐧𝐭𝐮𝐚𝐥𝐥𝐲 𝐚𝐝𝐝 𝐚𝐝𝐬 𝐭𝐨 𝐂𝐡𝐚𝐭𝐆𝐏𝐓. Why? Because ChatGPT is a consumer product, not B2B software. Most of its ~1B users won’t pay — ever. And subscriptions alone won’t scale 𝗔𝗥𝗣𝗨 (averag

“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗪𝗵𝗼𝗲𝘃𝗲𝗿 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 — 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐧𝐨𝐛𝐨𝐝𝐲 𝐭𝐞𝐥𝐥𝐬 𝐲𝐨𝐮: In India, 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬 is not just a feature. It’s a 𝐠𝐚𝐭𝐞𝐰𝐚𝐲 to b

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗹𝗼𝘃𝗲 𝗔𝗽𝗽𝗹𝗲. But you can’t ignore how insanely good they are at design. Everything they touch feels premium— From iPhones to their websites to their headquarters. 𝗪𝗵𝘆? Because they obsess over simplicity. C

𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗹𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. 𝐓𝐡𝐞𝐲 𝐬𝐞𝐥𝐥 𝐡𝐚𝐛𝐢𝐭𝐬. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁: In India — → Selling a product is easy. → Becoming a habit is hard. But th

This is the weirdest tax case in history... Apple found a way to pay 0.005% tax while others paid 12.5%. The EU demanded $13 billion in revenge. But Ireland fought AGAINST receiving $13 billion in tax money. This is the bizarre story that exposed

Industry myth-busting: Is the Indian auto service market ready for tech-driven solutions? People say the auto service industry can’t go fully online because customers want that “physical touch” when it comes to their vehicles. But let’s break this d

𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗛𝗮𝗿𝘀𝗵 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 “𝗡𝗶𝗰𝗲” 𝗖𝗘𝗢𝘀—𝗮𝗻𝗱 𝗪𝗵𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗪𝗮𝘀𝗻’𝘁 𝗢𝗻𝗲 Steve Jobs wasn’t the nicest boss. He was tough. Direct. Demanding. But here’s the surprising part—