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𝗪𝗿𝗶𝘁𝗲 𝘀𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗮𝘃𝗲 𝗶𝘁, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝗶𝘁 Because saving means it helped them, not just that they agreed with it 𝗕𝗶𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲: “That’s true” vs. “I need this later”

“Set It and Profit: How Default Bias Keeps Customers on Your Terms” Default Bias is our tendency to stick with pre-set options, even when better ones exist—because changing requires effort or thought. Businesses use this to increase conversions and

When a Brand Name Becomes the Language You don’t search, you Google. You don’t buy adhesive, you grab Fevicol. You don’t ask for toothpaste, you ask for Colgate — even if it’s not Colgate. This is what marketers dream of: Becoming the noun. The act

“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

Industry myth-busting: Is the Indian auto service market ready for tech-driven solutions? People say the auto service industry can’t go fully online because customers want that “physical touch” when it comes to their vehicles. But let’s break this d

You shipped your Supabase app. Everything runs smooth... until it doesn’t. Not because Supabase is broken — But because it’s too easy to use. And that ease hides traps. Here are 6 mistakes that quietly wreck Supabase apps (and how to avoid them):

Build relationships, not just transactions. Most people are chasing quick sales, but real growth comes from nurturing long-term relationships. Clients and customers stay loyal when they feel valued, not just sold to. Focus on providing value and bui

𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗛𝗮𝗿𝘀𝗵 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 “𝗡𝗶𝗰𝗲” 𝗖𝗘𝗢𝘀—𝗮𝗻𝗱 𝗪𝗵𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗪𝗮𝘀𝗻’𝘁 𝗢𝗻𝗲 Steve Jobs wasn’t the nicest boss. He was tough. Direct. Demanding. But here’s the surprising part—

“Don’t Rock the Boat: How Status Quo Bias Keeps Customers and Viewers Hooked” Status Quo Bias is our tendency to prefer things to stay the same—even if change could be beneficial. In business, this explains why customers resist switching brands, sub

Apple Expands Presence in India: Apple opened 4 new stores in India because they hit an all-time high revenue in the Indian market. In other words, they don’t have any additional sources to generate revenue in India right now. They already have one