ย โขย
Medialย โขย 5m
๐ง๐ต๐ฒ ๐ ๐ผ๐๐ ๐ฃ๐ผ๐๐ฒ๐ฟ๐ณ๐๐น ๐๐ฟ๐ผ๐๐๐ต ๐๐ฎ๐ฐ๐ธ ๐๐ถ๐ด ๐ง๐ฒ๐ฐ๐ต ๐จ๐๐ฒ๐ (๐ง๐ต๐ฎ๐ ๐ก๐ผ๐ฏ๐ผ๐ฑ๐ ๐ง๐ฎ๐น๐ธ๐ ๐๐ฏ๐ผ๐๐) Most people think Big Tech wins because their product is the best. ๐๐จ๐ญ ๐ญ๐ซ๐ฎ๐. They win because they control ๐๐๐๐๐ฎ๐ฅ๐ญ ๐ฌ๐๐ญ๐ญ๐ข๐ง๐ ๐ฌ. Sounds boring? Itโs actually a ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง-๐๐จ๐ฅ๐ฅ๐๐ซ growth strategy. ๐๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐ ๐๐ต๐ถ๐ ๐๐ผ๐ฟ๐ธ๐: Humans are lazy. We donโt change settings. We donโt switch tools. We donโt customize much. We just use whatโs ๐๐ฅ๐ซ๐๐๐๐ฒ ๐ญ๐ก๐๐ซ๐. Thatโs why โ๐๐๐๐๐ฎ๐ฅ๐ญ ๐ฌ๐๐ญ๐ญ๐ข๐ง๐ ๐ฌโ = ๐ฎ๐ฅ๐ญ๐ข๐ฆ๐๐ญ๐ ๐ฉ๐จ๐ฐ๐๐ซ. ๐๐ผ๐ ๐๐ถ๐ด ๐ง๐ฒ๐ฐ๐ต ๐๐๐ฒ๐ ๐๐ต๐ถ๐ ๐๐ฟ๐ถ๐ฐ๐ธ ๐๐ผ ๐๐ถ๐ป: ๐. ๐๐จ๐จ๐ ๐ฅ๐ โ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐๐๐๐ซ๐๐ก ๐๐ฏ๐๐ซ๐ฒ๐ฐ๐ก๐๐ซ๐ Google pays Apple $20 Billion+ per year. Just to be the default search engine on iPhones. ๐๐๐ฌ๐ฎ๐ฅ๐ญ? โ 94% of all mobile searches happen on Google. Not because people chose it. But because it was already there. ๐. ๐๐ฉ๐ฉ๐ฅ๐ โ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐ ๐๐ง๐ฌ๐ข๐๐ ๐ข๐๐ก๐จ๐ง๐ โข Safari = Default browser โข iMessage = Default texting app โข Apple Pay = Default payments โข iCloud = Default storage Leaving Apple feels like hard work. Thatโs how Apple keeps users forever. ๐. ๐๐ข๐๐ซ๐จ๐ฌ๐จ๐๐ญ โ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐๐จ๐๐ญ๐ฐ๐๐ซ๐ ๐๐ง ๐๐ฏ๐๐ซ๐ฒ ๐๐ โข Bing = Default search on Windows โขTeams = Pre-installed for work โข OneDrive = Auto-syncs your files Most people use them without even realizing. Thatโs the power of default. ๐. ๐ ๐๐๐๐๐จ๐จ๐ค (๐๐๐ญ๐) โ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐๐จ๐๐ข๐๐ฅ ๐๐ข๐๐ โข Auto-login across Instagram, WhatsApp, Messenger โข Contacts auto-sync โข Notifications auto-on Feels easier to stay than leave. ๐ช๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ ๐๐ถ๐ด ๐๐ฒ๐๐๐ผ๐ป? ๐๐ก๐ ๐๐๐ฌ๐ญ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ฐ๐ข๐ง๐ฌ ๐ฎ๐ฌ๐๐ซ๐ฌ ๐จ๐ง๐๐. ๐๐ก๐ ๐๐๐ฌ๐ญ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐ค๐๐๐ฉ๐ฌ ๐ญ๐ก๐๐ฆ ๐๐จ๐ซ๐๐ฏ๐๐ซ. This is why Big Tech ๐๐จ๐ฆ๐ข๐ง๐๐ญ๐๐ฌ. Not always because theyโre betterโฆ But because theyโre easier to use โ by ๐๐๐๐๐ฎ๐ฅ๐ญ. ๐๐ถ๐ป๐ฎ๐น ๐ง๐ต๐ผ๐๐ด๐ต๐: Default settings are invisible. But they control everything. If you want to grow faster โ Donโt just focus on features. โ Focus on becoming your userโs default choice. Thatโs how tiny products become unstoppable companies. I hope you've found this helpful. Follow Vishu Bheda for more such amazing insights related to big tech!
ย โขย
Medialย โขย 5m
๐ช๐ฟ๐ถ๐๐ฒ ๐๐ผ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ฎ๐๐ฒ ๐ถ๐, ๐ป๐ผ๐ ๐ท๐๐๐ ๐น๐ถ๐ธ๐ฒ ๐ถ๐ Because saving means it helped them, not just that they agreed with it ๐๐ถ๐ด ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ: โThatโs trueโ vs. โI need this laterโ
Will become a inspir...ย โขย 3m
โSet It and Profit: How Default Bias Keeps Customers on Your Termsโ Default Bias is our tendency to stick with pre-set options, even when better ones existโbecause changing requires effort or thought. Businesses use this to increase conversions and
See MoreThatmoonemojiguy ๐ย โขย 5m
When a Brand Name Becomes the Language You donโt search, you Google. You donโt buy adhesive, you grab Fevicol. You donโt ask for toothpaste, you ask for Colgate โ even if itโs not Colgate. This is what marketers dream of: Becoming the noun. The act
See MoreBusiness enthusiasti...ย โขย 4m
โSet and Selected: How the Default Effect Quietly Influences Customer Choicesโ The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u
See More๐Building Wheeloy |...ย โขย 6m
Industry myth-busting: Is the Indian auto service market ready for tech-driven solutions? People say the auto service industry canโt go fully online because customers want that โphysical touchโ when it comes to their vehicles. But letโs break this d
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Medialย โขย 5m
๐ ๐ฎ๐ฟ๐ฐ ๐๐ป๐ฑ๐ฟ๐ฒ๐ฒ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ต๐ฒ ๐๐ฎ๐ฟ๐๐ต ๐ง๐ฟ๐๐๐ต ๐๐ฏ๐ผ๐๐ โ๐ก๐ถ๐ฐ๐ฒโ ๐๐๐ข๐โ๐ฎ๐ป๐ฑ ๐ช๐ต๐ ๐ฆ๐๐ฒ๐๐ฒ ๐๐ผ๐ฏ๐ ๐ช๐ฎ๐๐ปโ๐ ๐ข๐ป๐ฒ Steve Jobs wasnโt the nicest boss. He was tough. Direct. Demanding. But hereโs the surprising partโ
See MoreHey I am on Medialย โขย 3m
You shipped your Supabase app. Everything runs smooth... until it doesnโt. Not because Supabase is broken โ But because itโs too easy to use. And that ease hides traps. Here are 6 mistakes that quietly wreck Supabase apps (and how to avoid them):
See MoreEntrepreneurย โขย 1y
Build relationships, not just transactions. Most people are chasing quick sales, but real growth comes from nurturing long-term relationships. Clients and customers stay loyal when they feel valued, not just sold to. Focus on providing value and bui
See MoreWill become a inspir...ย โขย 3m
โDonโt Rock the Boat: How Status Quo Bias Keeps Customers and Viewers Hookedโ Status Quo Bias is our tendency to prefer things to stay the sameโeven if change could be beneficial. In business, this explains why customers resist switching brands, sub
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