๐ง๐ต๐ฒ ๐ ๐ผ๐๐ ๐ฃ๐ผ๐๐ฒ๐ฟ๐ณ๐๐น ๐๐ฟ๐ผ๐๐๐ต ๐๐ฎ๐ฐ๐ธ ๐๐ถ๐ด ๐ง๐ฒ๐ฐ๐ต ๐จ๐๐ฒ๐ (๐ง๐ต๐ฎ๐ ๐ก๐ผ๐ฏ๐ผ๐ฑ๐ ๐ง๐ฎ๐น๐ธ๐ ๐๐ฏ๐ผ๐๐) Most people think Big Tech wins because their product is the best. ๐๐จ๐ญ ๐ญ๐ซ๐ฎ๐. They win because they control ๐๐๐๐๐ฎ๐ฅ๐ญ ๐ฌ๐๐ญ๐ญ๐ข๐ง๐ ๐ฌ. Sounds boring? Itโs actually a ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง-๐๐จ๐ฅ๐ฅ๐๐ซ growth strategy. ๐๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐ ๐๐ต๐ถ๐ ๐๐ผ๐ฟ๐ธ๐: Humans are lazy. We donโt change settings. We donโt switch tools. We donโt customize much. We just use whatโs ๐๐ฅ๐ซ๐๐๐๐ฒ ๐ญ๐ก๐๐ซ๐. Thatโs why โ๐๐๐๐๐ฎ๐ฅ๐ญ ๐ฌ๐๐ญ๐ญ๐ข๐ง๐ ๐ฌโ = ๐ฎ๐ฅ๐ญ๐ข๐ฆ๐๐ญ๐ ๐ฉ๐จ๐ฐ๐๐ซ. ๐๐ผ๐ ๐๐ถ๐ด ๐ง๐ฒ๐ฐ๐ต ๐๐๐ฒ๐ ๐๐ต๐ถ๐ ๐๐ฟ๐ถ๐ฐ๐ธ ๐๐ผ ๐๐ถ๐ป: ๐. ๐๐จ๐จ๐ ๐ฅ๐ โ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐๐๐๐ซ๐๐ก ๐๐ฏ๐๐ซ๐ฒ๐ฐ๐ก๐๐ซ๐ Google pays Apple $20 Billion+ per year. Just to be the default search engine on iPhones. ๐๐๐ฌ๐ฎ๐ฅ๐ญ? โ 94% of all mobile searches happen on Google. Not because people chose it. But because it was already there. ๐. ๐๐ฉ๐ฉ๐ฅ๐ โ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐ ๐๐ง๐ฌ๐ข๐๐ ๐ข๐๐ก๐จ๐ง๐ โข Safari = Default browser โข iMessage = Default texting app โข Apple Pay = Default payments โข iCloud = Default storage Leaving Apple feels like hard work. Thatโs how Apple keeps users forever. ๐. ๐๐ข๐๐ซ๐จ๐ฌ๐จ๐๐ญ โ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐๐จ๐๐ญ๐ฐ๐๐ซ๐ ๐๐ง ๐๐ฏ๐๐ซ๐ฒ ๐๐ โข Bing = Default search on Windows โขTeams = Pre-installed for work โข OneDrive = Auto-syncs your files Most people use them without even realizing. Thatโs the power of default. ๐. ๐ ๐๐๐๐๐จ๐จ๐ค (๐๐๐ญ๐) โ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐๐จ๐๐ข๐๐ฅ ๐๐ข๐๐ โข Auto-login across Instagram, WhatsApp, Messenger โข Contacts auto-sync โข Notifications auto-on Feels easier to stay than leave. ๐ช๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ ๐๐ถ๐ด ๐๐ฒ๐๐๐ผ๐ป? ๐๐ก๐ ๐๐๐ฌ๐ญ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐ฐ๐ข๐ง๐ฌ ๐ฎ๐ฌ๐๐ซ๐ฌ ๐จ๐ง๐๐. ๐๐ก๐ ๐๐๐ฌ๐ญ ๐๐๐๐๐ฎ๐ฅ๐ญ ๐ค๐๐๐ฉ๐ฌ ๐ญ๐ก๐๐ฆ ๐๐จ๐ซ๐๐ฏ๐๐ซ. This is why Big Tech ๐๐จ๐ฆ๐ข๐ง๐๐ญ๐๐ฌ. Not always because theyโre betterโฆ But because theyโre easier to use โ by ๐๐๐๐๐ฎ๐ฅ๐ญ. ๐๐ถ๐ป๐ฎ๐น ๐ง๐ต๐ผ๐๐ด๐ต๐: Default settings are invisible. But they control everything. If you want to grow faster โ Donโt just focus on features. โ Focus on becoming your userโs default choice. Thatโs how tiny products become unstoppable companies. I hope you've found this helpful. Follow Vishu Bheda for more such amazing insights related to big tech!
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