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Vishu Bheda

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Medialย โ€ขย 5m

๐—ง๐—ต๐—ฒ ๐— ๐—ผ๐˜€๐˜ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ณ๐˜‚๐—น ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—›๐—ฎ๐—ฐ๐—ธ ๐—•๐—ถ๐—ด ๐—ง๐—ฒ๐—ฐ๐—ต ๐—จ๐˜€๐—ฒ๐˜€ (๐—ง๐—ต๐—ฎ๐˜ ๐—ก๐—ผ๐—ฏ๐—ผ๐—ฑ๐˜† ๐—ง๐—ฎ๐—น๐—ธ๐˜€ ๐—”๐—ฏ๐—ผ๐˜‚๐˜) Most people think Big Tech wins because their product is the best. ๐๐จ๐ญ ๐ญ๐ซ๐ฎ๐ž. They win because they control ๐๐ž๐Ÿ๐š๐ฎ๐ฅ๐ญ ๐ฌ๐ž๐ญ๐ญ๐ข๐ง๐ ๐ฌ. Sounds boring? Itโ€™s actually a ๐›๐ข๐ฅ๐ฅ๐ข๐จ๐ง-๐๐จ๐ฅ๐ฅ๐š๐ซ growth strategy. ๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜„๐—ต๐˜† ๐˜๐—ต๐—ถ๐˜€ ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€: Humans are lazy. We donโ€™t change settings. We donโ€™t switch tools. We donโ€™t customize much. We just use whatโ€™s ๐š๐ฅ๐ซ๐ž๐š๐๐ฒ ๐ญ๐ก๐ž๐ซ๐ž. Thatโ€™s why โ€œ๐๐ž๐Ÿ๐š๐ฎ๐ฅ๐ญ ๐ฌ๐ž๐ญ๐ญ๐ข๐ง๐ ๐ฌโ€ = ๐ฎ๐ฅ๐ญ๐ข๐ฆ๐š๐ญ๐ž ๐ฉ๐จ๐ฐ๐ž๐ซ. ๐—›๐—ผ๐˜„ ๐—•๐—ถ๐—ด ๐—ง๐—ฒ๐—ฐ๐—ต ๐˜‚๐˜€๐—ฒ๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐˜๐—ฟ๐—ถ๐—ฐ๐—ธ ๐˜๐—ผ ๐˜„๐—ถ๐—ป: ๐Ÿ. ๐†๐จ๐จ๐ ๐ฅ๐ž โ†’ ๐ƒ๐ž๐Ÿ๐š๐ฎ๐ฅ๐ญ ๐’๐ž๐š๐ซ๐œ๐ก ๐„๐ฏ๐ž๐ซ๐ฒ๐ฐ๐ก๐ž๐ซ๐ž Google pays Apple $20 Billion+ per year. Just to be the default search engine on iPhones. ๐‘๐ž๐ฌ๐ฎ๐ฅ๐ญ? โ†’ 94% of all mobile searches happen on Google. Not because people chose it. But because it was already there. ๐Ÿ. ๐€๐ฉ๐ฉ๐ฅ๐ž โ†’ ๐ƒ๐ž๐Ÿ๐š๐ฎ๐ฅ๐ญ ๐„๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  ๐ˆ๐ง๐ฌ๐ข๐๐ž ๐ข๐๐ก๐จ๐ง๐ž โ€ข Safari = Default browser โ€ข iMessage = Default texting app โ€ข Apple Pay = Default payments โ€ข iCloud = Default storage Leaving Apple feels like hard work. Thatโ€™s how Apple keeps users forever. ๐Ÿ‘. ๐Œ๐ข๐œ๐ซ๐จ๐ฌ๐จ๐Ÿ๐ญ โ†’ ๐ƒ๐ž๐Ÿ๐š๐ฎ๐ฅ๐ญ ๐’๐จ๐Ÿ๐ญ๐ฐ๐š๐ซ๐ž ๐ˆ๐ง ๐„๐ฏ๐ž๐ซ๐ฒ ๐๐‚ โ€ข Bing = Default search on Windows โ€ขTeams = Pre-installed for work โ€ข OneDrive = Auto-syncs your files Most people use them without even realizing. Thatโ€™s the power of default. ๐Ÿ’. ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค (๐Œ๐ž๐ญ๐š) โ†’ ๐ƒ๐ž๐Ÿ๐š๐ฎ๐ฅ๐ญ ๐’๐จ๐œ๐ข๐š๐ฅ ๐‹๐ข๐Ÿ๐ž โ€ข Auto-login across Instagram, WhatsApp, Messenger โ€ข Contacts auto-sync โ€ข Notifications auto-on Feels easier to stay than leave. ๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—•๐—ถ๐—ด ๐—Ÿ๐—ฒ๐˜€๐˜€๐—ผ๐—ป? ๐“๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ฐ๐ข๐ง๐ฌ ๐ฎ๐ฌ๐ž๐ซ๐ฌ ๐จ๐ง๐œ๐ž. ๐“๐ก๐ž ๐›๐ž๐ฌ๐ญ ๐๐ž๐Ÿ๐š๐ฎ๐ฅ๐ญ ๐ค๐ž๐ž๐ฉ๐ฌ ๐ญ๐ก๐ž๐ฆ ๐Ÿ๐จ๐ซ๐ž๐ฏ๐ž๐ซ. This is why Big Tech ๐๐จ๐ฆ๐ข๐ง๐š๐ญ๐ž๐ฌ. Not always because theyโ€™re betterโ€ฆ But because theyโ€™re easier to use โ€” by ๐๐ž๐Ÿ๐š๐ฎ๐ฅ๐ญ. ๐—™๐—ถ๐—ป๐—ฎ๐—น ๐—ง๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜: Default settings are invisible. But they control everything. If you want to grow faster โ€” Donโ€™t just focus on features. โ†’ Focus on becoming your userโ€™s default choice. Thatโ€™s how tiny products become unstoppable companies. I hope you've found this helpful. Follow Vishu Bheda for more such amazing insights related to big tech!

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