🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Vishu Bheda

 • 

Medial • 11d

𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸 𝗕𝗶𝗴 𝗧𝗲𝗰𝗵 𝗨𝘀𝗲𝘀 (𝗧𝗵𝗮𝘁 𝗡𝗼𝗯𝗼𝗱𝘆 𝗧𝗮𝗹𝗸𝘀 𝗔𝗯𝗼𝘂𝘁) Most people think Big Tech wins because their product is the best. 𝐍𝐨𝐭 𝐭𝐫𝐮𝐞. They win because they control 𝐝𝐞𝐟𝐚𝐮𝐥𝐭 𝐬𝐞𝐭𝐭𝐢𝐧𝐠𝐬. Sounds boring? It’s actually a 𝐛𝐢𝐥𝐥𝐢𝐨𝐧-𝐝𝐨𝐥𝐥𝐚𝐫 growth strategy. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀: Humans are lazy. We don’t change settings. We don’t switch tools. We don’t customize much. We just use what’s 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐭𝐡𝐞𝐫𝐞. That’s why “𝐝𝐞𝐟𝐚𝐮𝐥𝐭 𝐬𝐞𝐭𝐭𝐢𝐧𝐠𝐬” = 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐩𝐨𝐰𝐞𝐫. 𝗛𝗼𝘄 𝗕𝗶𝗴 𝗧𝗲𝗰𝗵 𝘂𝘀𝗲𝘀 𝘁𝗵𝗶𝘀 𝘁𝗿𝗶𝗰𝗸 𝘁𝗼 𝘄𝗶𝗻: 𝟏. 𝐆𝐨𝐨𝐠𝐥𝐞 → 𝐃𝐞𝐟𝐚𝐮𝐥𝐭 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞 Google pays Apple $20 Billion+ per year. Just to be the default search engine on iPhones. 𝐑𝐞𝐬𝐮𝐥𝐭? → 94% of all mobile searches happen on Google. Not because people chose it. But because it was already there. 𝟐. 𝐀𝐩𝐩𝐥𝐞 → 𝐃𝐞𝐟𝐚𝐮𝐥𝐭 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐈𝐧𝐬𝐢𝐝𝐞 𝐢𝐏𝐡𝐨𝐧𝐞 • Safari = Default browser • iMessage = Default texting app • Apple Pay = Default payments • iCloud = Default storage Leaving Apple feels like hard work. That’s how Apple keeps users forever. 𝟑. 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 → 𝐃𝐞𝐟𝐚𝐮𝐥𝐭 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐈𝐧 𝐄𝐯𝐞𝐫𝐲 𝐏𝐂 • Bing = Default search on Windows •Teams = Pre-installed for work • OneDrive = Auto-syncs your files Most people use them without even realizing. That’s the power of default. 𝟒. 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 (𝐌𝐞𝐭𝐚) → 𝐃𝐞𝐟𝐚𝐮𝐥𝐭 𝐒𝐨𝐜𝐢𝐚𝐥 𝐋𝐢𝐟𝐞 • Auto-login across Instagram, WhatsApp, Messenger • Contacts auto-sync • Notifications auto-on Feels easier to stay than leave. 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗕𝗶𝗴 𝗟𝗲𝘀𝘀𝗼𝗻? 𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐰𝐢𝐧𝐬 𝐮𝐬𝐞𝐫𝐬 𝐨𝐧𝐜𝐞. 𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐝𝐞𝐟𝐚𝐮𝐥𝐭 𝐤𝐞𝐞𝐩𝐬 𝐭𝐡𝐞𝐦 𝐟𝐨𝐫𝐞𝐯𝐞𝐫. This is why Big Tech 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞𝐬. Not always because they’re better… But because they’re easier to use — by 𝐝𝐞𝐟𝐚𝐮𝐥𝐭. 𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁: Default settings are invisible. But they control everything. If you want to grow faster — Don’t just focus on features. → Focus on becoming your user’s default choice. That’s how tiny products become unstoppable companies. I hope you've found this helpful. Follow Vishu Bheda for more such amazing insights related to big tech!

5 replies22 likes
7
Replies (5)

More like this

Recommendations from Medial

Image Description
Image Description

Vishu Bheda

 • 

Medial • 3d

𝗪𝗿𝗶𝘁𝗲 𝘀𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗮𝘃𝗲 𝗶𝘁, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝗶𝘁 Because saving means it helped them, not just that they agreed with it 𝗕𝗶𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲: “That’s true” vs. “I need this later”

3 replies22 likes
5

Akshay Chandromittal

🚀Building Wheeloy |... • 1m

Industry myth-busting: Is the Indian auto service market ready for tech-driven solutions? People say the auto service industry can’t go fully online because customers want that “physical touch” when it comes to their vehicles. But let’s break this d

See More
0 replies2 likes
Image Description
Image Description

Sairaj Kadam

Entrepreneur • 6m

Build relationships, not just transactions. Most people are chasing quick sales, but real growth comes from nurturing long-term relationships. Clients and customers stay loyal when they feel valued, not just sold to. Focus on providing value and bui

See More
2 replies4 likes
Image Description
Image Description

Vishu Bheda

 • 

Medial • 5d

𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗛𝗮𝗿𝘀𝗵 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 “𝗡𝗶𝗰𝗲” 𝗖𝗘𝗢𝘀—𝗮𝗻𝗱 𝗪𝗵𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗪𝗮𝘀𝗻’𝘁 𝗢𝗻𝗲 Steve Jobs wasn’t the nicest boss. He was tough. Direct. Demanding. But here’s the surprising part—

See More
17 replies53 likes
28
Image Description
Image Description

Dhanush R

Student • 5m

Apple Expands Presence in India: Apple opened 4 new stores in India because they hit an all-time high revenue in the Indian market. In other words, they don’t have any additional sources to generate revenue in India right now. They already have one

See More
5 replies7 likes
Image Description

Journalyst

Journal Analyse Succ... • 29d

90% of traders fail. Not because of bad strategies, but because they don’t track & optimize their performance. Imagine a tool that logs your trades effortlessly, analyzes your mistakes with AI, and helps you refine your edge—all without spreadshee

See More
2 replies8 likes
Image Description
Image Description

Vishu Bheda

 • 

Medial • 3d

𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗪𝗵𝗼𝗲𝘃𝗲𝗿 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 — 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐧𝐨𝐛𝐨𝐝𝐲 𝐭𝐞𝐥𝐥𝐬 𝐲𝐨𝐮: In India, 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬 is not just a feature. It’s a 𝐠𝐚𝐭𝐞𝐰𝐚𝐲 to b

See More
4 replies26 likes
12
Anonymous
Image Description
Image Description

Anonymous

Hey I am on Medial • 7m

India has faced issues in creating a top mobile brand because we lack strong R&D and our brands aren’t seen as premium like Apple or Samsung. We also struggle with supply chains and don’t produce at the same scale, making our phones more expensive an

See More
16 replies24 likes
5
Image Description
Image Description

Vishu Bheda

 • 

Medial • 3m

This is the weirdest tax case in history... Apple found a way to pay 0.005% tax while others paid 12.5%. The EU demanded $13 billion in revenge. But Ireland fought AGAINST receiving $13 billion in tax money. This is the bizarre story that exposed

See More
8 replies12 likes
4
Image Description
Image Description

Aastha Anand

Startup | VC | Autom... • 16d

A lot of founders think funding = validation, but that’s just step one. If you can’t turn that capital into real, sustainable growth, it’s just a countdown to running out of cash. Just because a startup raises VC money doesn’t mean it’s successful. V

See More
3 replies12 likes
1

Download the medial app to read full posts, comements and news.