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Vishu Bheda
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Medial • 2m
𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗛𝗮𝗿𝘀𝗵 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 “𝗡𝗶𝗰𝗲” 𝗖𝗘𝗢𝘀—𝗮𝗻𝗱 𝗪𝗵𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗪𝗮𝘀𝗻’𝘁 𝗢𝗻𝗲 Steve Jobs wasn’t the nicest boss. He was tough. Direct. Demanding. But here’s the surprising part— 𝐏𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐰𝐨𝐫𝐤𝐞𝐝 𝐰𝐢𝐭𝐡 𝐡𝐢𝐦 𝐬𝐚𝐲: “𝐈 𝐝𝐢𝐝 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐰𝐨𝐫𝐤 𝐨𝐟 𝐦𝐲 𝐥𝐢𝐟𝐞 𝐚𝐭 𝐀𝐩𝐩𝐥𝐞.” Why? Because Steve didn’t care about being liked. He cared about building something 𝐠𝐫𝐞𝐚𝐭. And that meant setting a high standard—and sticking to it. Most startup founders try to be “𝐧𝐢𝐜𝐞.” They avoid tough conversations. They let average work slide. They don’t want to upset anyone. 𝐁𝐮𝐭 𝐒𝐭𝐞𝐯𝐞 𝐰𝐚𝐬 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭. He told the truth. He pushed people. He expected the best—and helped them reach it. Marc Andreessen said it best: “𝐆𝐫𝐞𝐚𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐝𝐨𝐧’𝐭 𝐥𝐨𝐰𝐞𝐫 𝐭𝐡𝐞 𝐛𝐚𝐫 𝐭𝐨 𝐛𝐞 𝐥𝐢𝐤𝐞𝐝. 𝐓𝐡𝐞𝐲 𝐫𝐚𝐢𝐬𝐞 𝐢𝐭 𝐭𝐨 𝐛𝐫𝐢𝐧𝐠 𝐨𝐮𝐭 𝐠𝐫𝐞𝐚𝐭𝐧𝐞𝐬𝐬.” That’s what made Apple special. Not comfort. Not kindness. But a shared mission to do something amazing. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗹𝗲𝘀𝘀𝗼𝗻: Don’t focus on being the “nice” CEO. Focus on helping your team grow. Push for excellence—even when it’s hard. Because no one remembers the easy meetings. They remember what you 𝐛𝐮𝐢𝐥𝐭 together. 𝐊𝐢𝐧𝐝𝐧𝐞𝐬𝐬 𝐢𝐬 𝐠𝐨𝐨𝐝. 𝐁𝐮𝐭 𝐬𝐭𝐫𝐨𝐧𝐠 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬 𝐛𝐮𝐢𝐥𝐝 𝐠𝐫𝐞𝐚𝐭𝐧𝐞𝐬𝐬.
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