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Vishu Bheda
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Medial • 21d
𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗼𝗻 𝗪𝗵𝘆 𝗠𝗼𝘀𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗥𝘂𝗶𝗻 𝗚𝗿𝗲𝗮𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 When Steve Jobs returned to Apple in 1997, 𝐡𝐞 𝐰𝐚𝐬 𝐬𝐡𝐨𝐜𝐤𝐞𝐝. The individual contributors were brilliant. But something was deeply broken. So he asked them: “𝐖𝐡𝐲 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐬𝐭𝐚𝐲?” One answered, “𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐰𝐞 𝐥𝐨𝐯𝐞𝐝 𝐭𝐡𝐞 𝐬𝐢𝐱 𝐜𝐨𝐥𝐨𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐩𝐩𝐥𝐞 𝐥𝐨𝐠𝐨.” That’s when Jobs realized—it wasn’t the people who were the problem. It was the 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭. So he did something wild: He 𝐟𝐢𝐫𝐞𝐝 𝐦𝐨𝐬𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 and promoted the passionate doers. The result? Over 90% of them became extraordinary leaders. 𝗪𝗵𝘆 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸? Jobs hated traditional management techniques like “management by objectives.” He called them a 𝐜𝐫𝐨𝐜𝐤. They focused on after-the-fact blame, not real alignment. Instead, he adopted something he learned from a Disney executive: 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐛𝐲 𝐯𝐚𝐥𝐮𝐞𝐬. Here’s how he explained it: “𝐈𝐟 𝐰𝐞 𝐚𝐥𝐥 𝐚𝐠𝐫𝐞𝐞 𝐰𝐞 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐨 𝐭𝐨 𝐒𝐚𝐧 𝐃𝐢𝐞𝐠𝐨, 𝐰𝐞’𝐥𝐥 𝐟𝐢𝐠𝐮𝐫𝐞 𝐨𝐮𝐭 𝐡𝐨𝐰—𝐩𝐥𝐚𝐧𝐞, 𝐭𝐫𝐚𝐢𝐧, 𝐞𝐯𝐞𝐧 𝐰𝐚𝐥𝐤𝐢𝐧𝐠. 𝐁𝐮𝐭 𝐢𝐟 𝐈 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐨 𝐭𝐨 𝐒𝐚𝐧 𝐃𝐢𝐞𝐠𝐨 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐨 𝐭𝐨 𝐍𝐞𝐰 𝐎𝐫𝐥𝐞𝐚𝐧𝐬, 𝐰𝐞’𝐥𝐥 𝐧𝐞𝐯𝐞𝐫 𝐦𝐚𝐤𝐞 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬.” 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Direction before strategy. If your team isn’t aligned on where they’re going, it doesn’t matter how good they are. 𝗖𝗧𝗔: If you’re building a startup, don’t just hire smart people. Hire people who want to go to the same destination. That’s when momentum kicks in. 𝗡𝘂𝗮𝗻𝗰𝗲: Great management isn’t about control. It’s about shared values. Once everyone’s on the same path, the journey becomes unstoppable. That’s how Jobs rebuilt Apple—not with rules, but with 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭.
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