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Vishu Bheda

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Medial • 1m

𝗧𝗿𝗮𝘃𝗶𝘀 𝗞𝗮𝗹𝗮𝗻𝗶𝗰𝗸’𝘀 𝗨𝗯𝗲𝗿 𝗪𝗮𝗿𝘀: 𝗛𝗼𝘄 𝗮 𝗙𝗲𝗮𝗿𝗹𝗲𝘀𝘀 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗕𝘂𝗶𝗹𝘁 𝗮𝗻 𝗘𝗺𝗽𝗶𝗿𝗲—𝗧𝗵𝗲𝗻 𝗟𝗼𝘀𝘁 𝗜𝘁 𝗔𝗹𝗹 𝟐𝟎𝟎𝟗. A simple idea is born: Tap a button. 𝐆𝐞𝐭 𝐚 𝐫𝐢𝐝𝐞. That idea? 𝐔𝐛𝐞𝐫. The man behind it? 𝐓𝐫𝐚𝐯𝐢𝐬 𝐊𝐚𝐥𝐚𝐧𝐢𝐜𝐤. At first, Uber is just a fancy black car service for the rich. But Kalanick sees something bigger: 𝐓𝐮𝐫𝐧 𝐔𝐛𝐞𝐫 𝐢𝐧𝐭𝐨 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭𝐚𝐭𝐢𝐨𝐧 𝐞𝐦𝐩𝐢𝐫𝐞. What happens next? 𝐀 𝐰𝐢𝐥𝐝, 𝐮𝐧𝐬𝐭𝐨𝐩𝐩𝐚𝐛𝐥𝐞 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧. 𝟮𝟬𝟭𝟬-𝟮𝟬𝟭𝟱: 𝗞𝗮𝗹𝗮𝗻𝗶𝗰𝗸 𝗗𝗲𝗰𝗹𝗮𝗿𝗲𝘀 𝗪𝗮𝗿 𝗼𝗻 𝗧𝗮𝘅𝗶𝘀 He doesn’t ask for permission. He doesn’t wait for approval. • 𝐂𝐢𝐭𝐢𝐞𝐬 𝐛𝐚𝐧 𝐔𝐛𝐞𝐫? He launches anyway. • 𝐓𝐚𝐱𝐢𝐬 𝐩𝐫𝐨𝐭𝐞𝐬𝐭? He fights them in court. • 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐬𝐡𝐨𝐰 𝐮𝐩? He outspends and crushes them. By 𝟐𝟎𝟏𝟓, 𝐔𝐛𝐞𝐫 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞—in 60+ countries, worth $𝟓𝟎 𝐛𝐢𝐥𝐥𝐢𝐨𝐧. Investors love the rapid growth. But inside Uber? 𝐀 𝐬𝐭𝐨𝐫𝐦 𝐢𝐬 𝐛𝐫𝐞𝐰𝐢𝐧𝐠. 𝟮𝟬𝟭𝟲-𝟮𝟬𝟭𝟳: 𝗧𝗵𝗲 𝗙𝗮𝗹𝗹 𝗼𝗳 𝗞𝗮𝗹𝗮𝗻𝗶𝗰𝗸 The same 𝐜𝐮𝐭𝐭𝐡𝐫𝐨𝐚𝐭 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 that built Uber 𝐬𝐭𝐚𝐫𝐭𝐬 𝐝𝐞𝐬𝐭𝐫𝐨𝐲𝐢𝐧𝐠 𝐢𝐭. 𝐒𝐜𝐚𝐧𝐝𝐚𝐥𝐬 𝐞𝐱𝐩𝐥𝐨𝐝𝐞. Employees speak out about harassment. 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐬 𝐟𝐢𝐠𝐡𝐭 𝐛𝐚𝐜𝐤. Uber gets banned in major cities. 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐥𝐨𝐬𝐞 𝐩𝐚𝐭𝐢𝐞𝐧𝐜𝐞. They want a new leader. Then, the final blow: A 𝐯𝐢𝐝𝐞𝐨 𝐥𝐞𝐚𝐤𝐬 of Kalanick yelling at an Uber driver. The public 𝐭𝐮𝐫𝐧𝐬 𝐨𝐧 𝐡𝐢𝐦. The board 𝐟𝐨𝐫𝐜𝐞𝐬 𝐡𝐢𝐦 𝐨𝐮𝐭. 𝐇𝐞 𝐢𝐬 𝐫𝐞𝐦𝐨𝐯𝐞𝐝 𝐟𝐫𝐨𝐦 𝐡𝐢𝐬 𝐨𝐰𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐲. 𝗔𝗳𝘁𝗲𝗿𝗺𝗮𝘁𝗵: 𝗨𝗯𝗲𝗿 𝗦𝘂𝗿𝘃𝗶𝘃𝗲𝘀, 𝗞𝗮𝗹𝗮𝗻𝗶𝗰𝗸 𝗜𝘀 𝗚𝗼𝗻𝗲 𝟐𝟎𝟏𝟗: Uber goes public at $𝟖𝟐 𝐛𝐢𝐥𝐥𝐢𝐨𝐧, but Kalanick is no longer in charge. 𝐇𝐞 𝐬𝐞𝐥𝐥𝐬 𝐚𝐥𝐥 𝐡𝐢𝐬 𝐬𝐡𝐚𝐫𝐞𝐬 𝐚𝐧𝐝 𝐦𝐨𝐯𝐞𝐬 𝐨𝐧. 𝐔𝐛𝐞𝐫 𝐜𝐥𝐞𝐚𝐧𝐬 𝐮𝐩 𝐢𝐭𝐬 𝐢𝐦𝐚𝐠𝐞 𝐮𝐧𝐝𝐞𝐫 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩. Kalanick didn’t just 𝐛𝐮𝐢𝐥𝐝 𝐔𝐛𝐞𝐫 —he 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐦𝐨𝐯𝐞𝐬. But his 𝐫𝐮𝐭𝐡𝐥𝐞𝐬𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐬𝐭𝐲𝐥𝐞 made him 𝐭𝐨𝐨 𝐫𝐢𝐬𝐤𝐲 𝐭𝐨 𝐤𝐞𝐞𝐩. 𝟯 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗞𝗮𝗹𝗮𝗻𝗶𝗰𝗸’𝘀 𝗨𝗯𝗲𝗿 𝗪𝗮𝗿𝘀 1. 𝐁𝐫𝐞𝐚𝐤 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞𝐬—𝐢𝐟 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐡𝐚𝐧𝐝𝐥𝐞 𝐭𝐡𝐞 𝐟𝐚𝐥𝐥𝐨𝐮𝐭. – Uber wouldn’t exist if Kalanick played it safe. 2. 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. – A toxic workplace can destroy even the biggest companies. 3. 𝐍𝐨 𝐨𝐧𝐞 𝐢𝐬 𝐮𝐧𝐭𝐨𝐮𝐜𝐡𝐚𝐛𝐥𝐞. – If you become a problem, 𝐞𝐯𝐞𝐧 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐰𝐢𝐥𝐥 𝐩𝐮𝐬𝐡 𝐲𝐨𝐮 𝐨𝐮𝐭. Most founders 𝐛𝐮𝐢𝐥𝐝 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬. 𝐊𝐚𝐥𝐚𝐧𝐢𝐜𝐤 𝐛𝐮𝐢𝐥𝐭 𝐚 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧—𝐚𝐧𝐝 𝐩𝐚𝐢𝐝 𝐭𝐡𝐞 𝐩𝐫𝐢𝐜𝐞. I hope you've found this helpful. Follow Vishu Bheda for more such amazing business stories!

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𝗠𝗮𝗿𝗸 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗝𝘂𝘀𝘁 𝗘𝘅𝗽𝗼𝘀𝗲𝗱 𝘁𝗵𝗲 𝗢𝗻𝗲 𝗧𝗵𝗶𝗻𝗴 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗛𝗲’𝘀 𝗕𝘂𝗶𝗹𝘁 Mark Zuckerberg is entering a new phase. For years, he’s built “𝐠𝐨𝐨𝐝” things — useful tools like Face

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𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗕𝗲𝗵𝗶𝗻𝗱 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗠𝗲𝗿𝗴𝗲𝗿𝘀 Startups love to sell the dream of building the next unicorn. But what happens when the dream 𝐜𝐫𝐚𝐬𝐡𝐞𝐬? You’ve seen it before—𝐨𝐧𝐞 𝐝𝐚𝐲, 𝐭𝐰𝐨

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𝗧𝗵𝗲 𝗧𝗲𝘀𝗹𝗮 𝗖𝗼𝘂𝗽: 𝗛𝗼𝘄 𝗘𝗹𝗼𝗻 𝗠𝘂𝘀𝗸 𝗧𝗼𝗼𝗸 𝗢𝘃𝗲𝗿 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝘁 𝗮𝗻 𝗘𝗺𝗽𝗶𝗿𝗲 𝟐𝟎𝟎𝟑. Two engineers start 𝐓𝐞𝐬𝐥𝐚 𝐌𝐨𝐭𝐨𝐫𝐬 to build electric cars. The dream? 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐞 𝐭𝐡𝐞 𝐚𝐮𝐭𝐨 𝐢𝐧𝐝𝐮

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𝗧𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗲𝘆𝗲𝘀. If you're a 𝐛𝐮𝐢𝐥𝐝𝐞𝐫, 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫, 𝐟𝐨𝐮𝐧𝐝𝐞𝐫, 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫, or just someone who thinks deeply — you can feel it. 𝐍𝐨𝐭𝐡𝐢𝐧𝐠 𝐟𝐞𝐞𝐥𝐬 𝐬𝐭𝐚𝐛𝐥�

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𝗧𝗵𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗧𝗮𝗸𝗲𝗼𝘃𝗲𝗿: 𝗛𝗼𝘄 𝗠𝗮𝗿𝗸 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗧𝗼𝗼𝗸 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗺𝗽𝗶𝗿𝗲 𝟐𝟎𝟎𝟒. A 19-year-old Harvard student launches a simple website. It’s called 𝐓𝐡𝐞 𝐅𝐚𝐜𝐞𝐛�

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𝗩𝗮𝗿𝘂𝗻 𝗠𝗮𝘆𝘆𝗮 𝗷𝘂𝘀𝘁 𝗱𝗶𝗱 𝘄𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗜𝗻𝗱𝗶𝗮𝗻 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝗱𝗮𝗿𝗲 𝘁𝗼 𝘁𝗿𝘆. He didn’t build another SaaS tool. He didn’t chase VCs. He’s building 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐟𝐢𝐫𝐬𝐭 𝐜𝐢𝐧𝐞𝐦𝐚𝐭𝐢𝐜 𝐨𝐩𝐞𝐧-�

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𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗚𝗮𝗻𝗴𝘀𝘁𝗲𝗿 𝗦𝘁𝗼𝗿𝘆 𝗶𝗻 𝗦𝗶𝗹𝗶𝗰𝗼𝗻 𝗩𝗮𝗹𝗹𝗲𝘆 𝟏𝟗𝟖𝟓. 𝐀𝐩𝐩𝐥𝐞 𝐟𝐢𝐫𝐞𝐬 𝐒𝐭𝐞𝐯𝐞 𝐉𝐨𝐛𝐬. The company he built. The dream he gave his life to. 𝐆𝐨𝐧𝐞. He walks out, humiliated. Alone. 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠

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Medial • 2m

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗮𝗻𝗱 𝗕𝗲𝘇𝗼𝘀. But there’s another founder who’s playing a game at a whole different level. He builds 𝐀𝐈 𝐰𝐞𝐚𝐩𝐨𝐧𝐬, 𝐬𝐦𝐚𝐫𝐭 𝐝𝐫𝐨𝐧𝐞𝐬, 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡-𝐭𝐞𝐜𝐡 𝐝𝐞𝐟𝐞

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𝗧𝗵𝗲 𝗧𝗲𝗲𝗻𝗮𝗴𝗲𝗿 𝗪𝗵𝗼 𝗕𝗲𝗮𝘁 𝗨𝗯𝗲𝗿 𝗮𝘁 𝗜𝘁𝘀 𝗢𝘄𝗻 𝗚𝗮𝗺𝗲 Markus Villig was just 19 when he took on Uber. No experience. No investors. Just a bold idea and €𝟓,𝟎𝟎𝟎 borrowed from his parents. Today, his company, 𝐁𝐨𝐥𝐭, is w

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