𝗠𝗮𝗿𝗸 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗝𝘂𝘀𝘁 𝗘𝘅𝗽𝗼𝘀𝗲𝗱 𝘁𝗵𝗲 𝗢𝗻𝗲 𝗧𝗵𝗶𝗻𝗴 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗛𝗲’𝘀 𝗕𝘂𝗶𝗹𝘁 Mark Zuckerberg is entering a new phase. For years, he’s built “𝐠𝐨𝐨𝐝” things — useful tools like Facebook, Instagram, and WhatsApp. Over 𝟑 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 people use them daily. They help us stay connected, build businesses, and grow communities. That’s good. But here’s the thing: 𝐆𝐨𝐨𝐝 𝐢𝐬𝐧’𝐭 𝐭𝐡𝐞 𝐠𝐨𝐚𝐥 𝐚𝐧𝐲𝐦𝐨𝐫𝐞. Mark recently shared a 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 he learned from Palmer Luckey and the early Oculus team: “𝐆𝐨𝐨𝐝 𝐢𝐬 𝐡𝐞𝐥𝐩𝐟𝐮𝐥. 𝐁𝐮𝐭 𝐚𝐰𝐞𝐬𝐨𝐦𝐞 𝐢𝐬 𝐮𝐩𝐥𝐢𝐟𝐭𝐢𝐧𝐠. 𝐈𝐭 𝐦𝐚𝐤𝐞𝐬 𝐩𝐞𝐨𝐩𝐥𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐭𝐢𝐜 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞.” 𝗟𝗲𝘁 𝘁𝗵𝗮𝘁 𝘀𝗶𝗻𝗸 𝗶𝗻. Social media is good. But no one jumps out of bed shouting, “F*** yeah, Facebook!” 𝐀𝐧𝐝 𝐌𝐚𝐫𝐤 𝐤𝐧𝐨𝐰𝐬 𝐢𝐭. Now, he wants to build awesome things — products that spark joy, fuel inspiration, and make people excited about what’s coming next. 𝗪𝗵𝘆 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁? Maybe it’s age. Maybe it’s clarity. Mark admits: “𝐀 𝐥𝐨𝐭 𝐨𝐟 𝐰𝐡𝐚𝐭 𝐈 𝐯𝐚𝐥𝐮𝐞 𝐧𝐨𝐰 𝐢𝐬 𝐝𝐨𝐢𝐧𝐠 𝐢𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐢𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞.” He’s thinking long-term — the next 15 to 20 years. He wants to look back and say: 𝐖𝐞 𝐝𝐢𝐝𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐛𝐮𝐢𝐥𝐝 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐞𝐝. 𝐖𝐞 𝐛𝐮𝐢𝐥𝐭 𝐰𝐡𝐚𝐭 𝐰𝐨𝐰𝐞𝐝. 𝗔𝗻𝗱 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂: 𝐃𝐨𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚𝐢𝐦 𝐟𝐨𝐫 𝐠𝐨𝐨𝐝. Good is functional. Good is safe. 𝐁𝐮𝐢𝐥𝐝 𝐚𝐰𝐞𝐬𝐨𝐦𝐞. Awesome makes people feel something. Awesome changes the game. Whether you’re building a product, a startup, or a career — ask yourself: 𝐈𝐬 𝐭𝐡𝐢𝐬 𝐣𝐮𝐬𝐭 𝐠𝐨𝐨𝐝? 𝐎𝐫 𝐜𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞 𝐚𝐰𝐞𝐬𝐨𝐦𝐞? Because awesome is what people remember. And awesome is what shapes the future. 𝐆𝐨𝐨𝐝 𝐛𝐮𝐢𝐥𝐝𝐬 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝐛𝐮𝐢𝐥𝐝𝐬 𝐚 𝐥𝐞𝐠𝐚𝐜𝐲. 𝐌𝐚𝐫𝐤 𝐛𝐮𝐢𝐥𝐭 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐧𝐞𝐞𝐝𝐞𝐝. 𝐍𝐨𝐰, 𝐡𝐞’𝐬 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐝𝐢𝐝𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐢𝐭 𝐰𝐚𝐬 𝐦𝐢𝐬𝐬𝐢𝐧𝐠.
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