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𝐇𝐞𝐫𝐞’𝐬 𝐚𝐧 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐟𝐚𝐜𝐭: 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐚𝐬 𝐚 𝐛𝐨𝐨𝐤𝐬𝐭𝐨𝐫𝐞! 𝐉𝐞𝐟𝐟 𝐁𝐞𝐳𝐨𝐬 𝐟𝐨𝐮𝐧𝐝𝐞𝐝 𝐀𝐦𝐚𝐳𝐨𝐧 𝐢𝐧 𝟏𝟗𝟗𝟒 𝐚𝐬 𝐚𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐛𝐨𝐨𝐤𝐬𝐭𝐨𝐫𝐞. 𝐇𝐢𝐬 𝐯𝐢𝐬𝐢𝐨𝐧 �

𝗧𝗵𝗲 𝗧𝗲𝘀𝗹𝗮 𝗖𝗼𝘂𝗽: 𝗛𝗼𝘄 𝗘𝗹𝗼𝗻 𝗠𝘂𝘀𝗸 𝗧𝗼𝗼𝗸 𝗢𝘃𝗲𝗿 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝘁 𝗮𝗻 𝗘𝗺𝗽𝗶𝗿𝗲 𝟐𝟎𝟎𝟑. Two engineers start 𝐓𝐞𝐬𝐥𝐚 𝐌𝐨𝐭𝐨𝐫𝐬 to build electric cars. The dream? 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐞 𝐭𝐡𝐞 𝐚𝐮𝐭𝐨 𝐢𝐧𝐝𝐮

𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗼𝗻 𝗪𝗵𝘆 𝗠𝗼𝘀𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗥𝘂𝗶𝗻 𝗚𝗿𝗲𝗮𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 When Steve Jobs returned to Apple in 1997, 𝐡𝐞 𝐰𝐚𝐬 𝐬𝐡𝐨𝐜𝐤𝐞𝐝. The individual contributors were brilliant. But something was deeply broken. So

𝗜𝗻 𝘁𝗵𝗲 𝟭𝟵𝟵𝟬𝘀, 𝗧𝗖𝗦 𝘄𝗮𝘀 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗮𝗿𝘆. They were offering 𝐛𝐚𝐧𝐤𝐬 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐢𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧𝐬 a model where: 𝐓𝐂𝐒 𝐨𝐰𝐧𝐞𝐝 𝐭𝐡𝐞 𝐬𝐞𝐫𝐯𝐞𝐫𝐬 Clients 𝐩𝐚𝐢�

𝗦𝗮𝗺 𝗔𝗹𝘁𝗺𝗮𝗻 𝗼𝗻 𝘁𝗵𝗲 #𝟭 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗦𝗺𝗮𝗿𝘁 & 𝗛𝗮𝗿𝗱𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗣𝗲𝗼𝗽𝗹𝗲 𝗠𝗮𝗸𝗲 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗜𝘁) Many smart and hardworking people make 𝐨𝐧𝐞 simple mistake: They work really hard—on the wrong things.

𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗦𝘆𝘀𝘁𝗲𝗺 𝗧𝗵𝗮𝘁 𝗥𝘂𝗻𝘀 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱 Here’s what really happened: Countries like 𝐈𝐧𝐝𝐢𝐚, 𝐂𝐡𝐢𝐧𝐚, 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 gave the world: Labour Raw materials Finished products like phones and laptops In return, t

𝗧𝗵𝗲 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗧𝗵𝗮𝘁 𝗠𝗮𝗱𝗲 𝗜𝗻𝘀𝘁𝗮𝗰𝗮𝗿𝘁 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲 Most founders fall in love with their ideas. Apoorva Mehta killed 20 before finding the one that worked. His secret? 𝐓𝐡𝐞 𝐀𝐝𝐣𝐚𝐜𝐞𝐧�

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗭𝘂𝗰𝗸𝗲𝗿𝗯𝗲𝗿𝗴 𝗮𝗻𝗱 𝗕𝗲𝘇𝗼𝘀. But there’s another founder who’s playing a game at a whole different level. He builds 𝐀𝐈 𝐰𝐞𝐚𝐩𝐨𝐧𝐬, 𝐬𝐦𝐚𝐫𝐭 𝐝𝐫𝐨𝐧𝐞𝐬, 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡-𝐭𝐞𝐜𝐡 𝐝𝐞𝐟𝐞

𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗛𝗮𝗿𝘀𝗵 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 “𝗡𝗶𝗰𝗲” 𝗖𝗘𝗢𝘀—𝗮𝗻𝗱 𝗪𝗵𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗪𝗮𝘀𝗻’𝘁 𝗢𝗻𝗲 Steve Jobs wasn’t the nicest boss. He was tough. Direct. Demanding. But here’s the surprising part—

𝗔 𝘁𝗶𝗻𝘆 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗷𝘂𝘀𝘁 𝗽𝘂𝗹𝗹𝗲𝗱 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗕𝗜𝗚𝗚𝗘𝗦𝗧 𝗱𝗲𝗮𝗹 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗵𝗶𝘀𝘁𝗼𝗿𝘆. → Started in 𝟐𝟎𝟐𝟎 → Acquired for $𝟑𝟐 𝐁𝐈𝐋𝐋𝐈𝐎𝐍 in 𝟐𝟎𝟐𝟓 → Became the 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐜𝐲𝐛𝐞𝐫�