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Saouma Ghosal

Food systems thinker... • 2h

Startups don’t fail because people dislike the product. They fail because people can’t fit it into their lives. A habit is the real MVP. The easier the tool is to adopt, the faster it becomes invisible... and that’s when it scales. The lesson: don’t just build products. Build behaviors people can’t imagine living without. #Startups #Habits #DesignThinking #Nex2Habit #Habits

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Why does Aman Gupta dislike startups whose USP is price while having the same USP for boAt?

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Startups don’t fail overnight. They slowly bleed. When things collapse, what do you think is usually the real killer?🙌

1. No market demand

2. Founders lose steam

3. CAC > LTV always

4. Team fell apart

Votes: 156

1 Reply

Priyam Maurya

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Most startups are destined to die. Even the funded ones. Startup success is mostly a miracle. And miracle doesn’t happen with team that’s looking for stability and dislike ambiguity. Having such people in startups mostly causes faster death. St

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