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The ChatGPT Effect ChatGPT didn’t just change tech — it changed user expectations. Millions now expect machines to understand natural language. That’s the new UI. Startups that make AI feel invisible, useful, and human-first will lead the next wave.

Microsoft announces another phase of layoffs, firing employees not meeting performance expectations all around the world.

5 Psychological Truths That’ll Change the Way You Think We often chase success, confidence, and better relationships—but forget that understanding our own mind is the real game-changer. Here are 5 truths backed by psychology that can reshape your th

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

This is the Dunning Kruger Effect. A psychological phenomenon described as when we tend to get knowledge and start learning in a particular field, our confidence skyrockets at first but gradually self-doubt arises and then if you stick with it, you

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

“Brilliance by Association: How the Halo Effect Elevates Brands and Sales” The Halo Effect is a cognitive bias where our overall impression of someone or something influences how we feel about their specific traits. In business, this plays out when

“Everywhere You Look: How the Baader-Meinhof Effect Builds Brand Familiarity Fast” The Baader-Meinhof Phenomenon, also known as frequency illusion, happens when something you’ve just noticed suddenly seems to appear everywhere. In business, this eff

Have you ever use or noticed the CONTRAST EFFECT in the market. It's a psychological phenomenon used in marketing and sales strategies to influence consumer behavior, occurs when the perception of product is influenced by the comparison to something