Back

The Effect of Dunning-Kruger Have you ever noticed how someone with little experience might appear overconfident at times? This is the Dunning-Kruger Effect, a cognitive bias in which professionals tend to underestimate their own competence while o

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

Unfinished Business: How the Zeigarnik Effect Keeps Customers Engaged” The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For e

Have you ever use or noticed the CONTRAST EFFECT in the market. It's a psychological phenomenon used in marketing and sales strategies to influence consumer behavior, occurs when the perception of product is influenced by the comparison to something

“Set and Selected: How the Default Effect Quietly Influences Customer Choices” The Default Effect is a psychological bias where people are more likely to go with pre-selected or automatic choices, simply because it requires less effort. Businesses u

Hey folks, how's it going? Remember when the Stanley Cups created a sensation? It was crazy, right? India might have missed out on the buzz, but the US was going nuts over it. Cups sold like hotcakes. Want to know how? Let's dive in! Stanley was a

The House Always Wins: Inside the Addictive Design of Mobile Pool Games In the dimly lit world of mobile gaming, few titles have mastered the art of player retention quite like 8 Ball Pool. With hundreds of millions of downloads worldwide, this seem