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Mohd Rihan

Student • 1m

Have you ever use or noticed the CONTRAST EFFECT in the market. It's a psychological phenomenon used in marketing and sales strategies to influence consumer behavior, occurs when the perception of product is influenced by the comparison to something else, which make the product seem, more better and desirable. Ex: U went to buy pillow, they will show u the low quality pillows and when u feel like all they are bad, suddenly they bring the better one and u choose that one. This effect uses in many ways through making the comparison in: -Prices -Premium Product Placement -Discount and offers -Upselling and Cross Selling and in many more things. Don't forget this to add this in ur sales skills.

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