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“Expect the Best: How the Pygmalion Effect Elevates People and Performance in Business” The Pygmalion Effect is the phenomenon where higher expectations lead to improved performance. In business, it plays a key role in team management, employee moti

5 Psychological Truths That’ll Change the Way You Think We often chase success, confidence, and better relationships—but forget that understanding our own mind is the real game-changer. Here are 5 truths backed by psychology that can reshape your th

In the 1800s, businesses didn’t have Instagram or performance ads. They had only 3 tools: 1. Logo 2. Tagline 3. Packaging Sound familiar? It’s still true today. The brands that win don’t sell products. They sell beliefs. What belief does your

Infosys Buyback: A Billion-Dollar Vote of Confidence Infosys's record-breaking ₹18,000 crore Infosys buyback is far more than a line item on a balance sheet. It is a powerful, multi-layered declaration of confidence. Fueled by strong financial perfo

From $2 Million Birkin to Vantara Inauguration: How Nita Ambani and Radhika Merchant Define Modern Influence.

Bollywood superstar Shah Rukh Khan becomes the new face of Harpic, uniting his powerful influence with the brand’s mission to drive hygiene awareness and promote cleaner, healthier homes across India.

AI can be used to create personalized learning experiences by analysing students performance and adapting content to meet individual needs. This can improve learning outcomes and students engagement by providing tailoring educational resources and su

The Bandwagon Effect is a powerful psychological trigger where people adopt behaviors or products simply because others are doing so. In marketing, it drives trends, viral campaigns, and mass appeal by tapping into the human need to belong. Brands li

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