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Ramanujam kandalam

Stealth • 6m

Not a lot of aspirational driven brands have not emerged in the manufacturing space especially in the last decade because most manufacturers are operating in the interior parts of the country, following traditional business models focused on selling products and ensuring timely collections. Since they predominantly work in the B2B space, their growth relies on relationship building, production expansion, and government policies, rather than on branding. Their clients prioritize factors such as customization, minimum order quantity, supply time, and credit periods over the manufacturer's branding. However, I believe a manufacturer who establishes a national-level brand will have a greater potential for onboarding more clients compared to one without a brand. Imagine a story of a MSME establishes brand ,raises vc funds at a national level, becoming a national player contributing to the growth of economy.

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