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Post on Medial

Shubham Gupta

Stealth • 2m

The D2C Brand space in India is exciting as well as equally thriving but difficult too. Lot of brands fall in the graveyard or need a lot of inventor money to survive sustain and become profitable. I want to start a healthy business and not a big brand. Can you guys suggest some categories to start with omnichannel marketing and is relatively easy to do. Also how’s the idea of starting a protein powder brand with focus on education based marketing in hyperlocal level and selling omnichannel. With a focus of generating 5L a months in profit after 3-6 months of starting.

4 replies11 likes

Replies (4)

Anonymous 3

Stealth • 2m

This is the case for every industry and niche when you start, in the beginning. Of course everything is uncertain.

0 replies

Anonymous 2

Stealth • 2m

5L profit within 3-6 months is pretty ambitious for a new D2C business. You’ll need insane margins, loyal customers, and a killer marketing strategy. The protein powder space is already crowded with big boys like Oziva and MuscleBlaze. Hyperlocal could work, but it's going to take real work on distribution.

0 replies1 like

Anonymous 1

Stealth • 2m

Bro, D2C is a bloodbath in India. You might not want a big brand, but even surviving in this space is a fight. Protein powder? Saturated as hell. But if you can find a niche, like plant-based or something desi ayurvedic, you could stand out. Just don’t expect ₹5L profit that quick unless you’ve got a serious plan and funding

1 replies

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