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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

Considering future entrepreneurial endeavour, which one of the following should I do internship in? My idea revolves around service sector. Marketing, Convincing people, Branding, Reaching out to people, Research, etc would be required to make my bus

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

Bad News: Rupee falls to record low 83.60/$ Here are negative impacts of falling Rupee: 1) Increased Costs for Imports: Many Indian businesses rely on imported goods and raw materials. A weaker rupee means they will have to pay more for these impor

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de

I am currently working on launching a new venture in the yoga mats industry and am in search of a co-founder to help build and grow the brand. I am seeking someone with a strong background in branding, marketing, and product development, particularly

AdWater.India revolutionizes the way advertising is done with free premium bottled water by bringing branding together with sustainability and philanthropy in a seamless way. Each bottle carries your message, and the funding supports clean water init

The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her