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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

When Ritesh Agarwal sir posted about renaming OYO, I couldn’t resist diving in. This wasn’t just a random idea — I backed it with everything I’ve studied about brand psychology, naming strategies, and the subtle art of making a name attractive, memor

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,

A creative take on product marketing and consumer perception: Sometimes, it's not the quality of the product itself, but the story you tell that makes all the difference. This post is a humorous reminder that innovative (or even quirky) messaging can

Considering future entrepreneurial endeavour, which one of the following should I do internship in? My idea revolves around service sector. Marketing, Convincing people, Branding, Reaching out to people, Research, etc would be required to make my bus

🇺🇸 Trump’s 50% Tariffs on #Steel and #Aluminum Now in Effect 🔧 Key Changes Tariff Increase: Import tariffs on steel and aluminum (except from the U.K.) have doubled from 25% to 50%. U.K. Exempted: Due to an in-progress trade agreement, the U.K.

Gucci Sued for ₹1 Crore Over Shoes! 👠👟 Big Brands, Bigger Responsibilities? Just read about a Mumbai advocate filing a ₹1 crore consumer complaint against Gucci, alleging defective shoes caused injury and trauma. A pretty bold move! Definitel