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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

Considering future entrepreneurial endeavour, which one of the following should I do internship in? My idea revolves around service sector. Marketing, Convincing people, Branding, Reaching out to people, Research, etc would be required to make my bus

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

Bad News: Rupee falls to record low 83.60/$ Here are negative impacts of falling Rupee: 1) Increased Costs for Imports: Many Indian businesses rely on imported goods and raw materials. A weaker rupee means they will have to pay more for these impor

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de

I am currently working on launching a new venture in the yoga mats industry and am in search of a co-founder to help build and grow the brand. I am seeking someone with a strong background in branding, marketing, and product development, particularly

Hi Medial family 👋 Here is (2/3) super successful Marketing Campaign 🌠 of Cadbury dairy 🍫 ....Kuch Meetha Ho Jaaye....🥰 This campaign, which translates to “Let’s have something sweet”, became synonymous with celebrations in India. The campaign

When it comes to movies, not all of them have the power to inspire. However, there are a select few that can truly uplift you. If you're interested in startups, entrepreneurship, and the business world, here are 4 movies that you absolutely MUST

📖 DAILY BOOK SUMMARIES 📖 🚀 18 Lessons from 👉 🔥 Marketing Management 🔥 ✨ By Philip Kotler ✨ 1. The Marketing Concept • Marketing management is focused on customer satisfaction as the path to achieving organizational goals. This concept e