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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

When Ritesh Agarwal sir posted about renaming OYO, I couldn’t resist diving in. This wasn’t just a random idea — I backed it with everything I’ve studied about brand psychology, naming strategies, and the subtle art of making a name attractive, memor

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

Considering future entrepreneurial endeavour, which one of the following should I do internship in? My idea revolves around service sector. Marketing, Convincing people, Branding, Reaching out to people, Research, etc would be required to make my bus

Gucci Sued for ₹1 Crore Over Shoes! 👠👟 Big Brands, Bigger Responsibilities? Just read about a Mumbai advocate filing a ₹1 crore consumer complaint against Gucci, alleging defective shoes caused injury and trauma. A pretty bold move! Definitel

Impact Of Media And Advertisement In The Consumer Buying Media & Ads = The Invisible Sales Force. Impact on Consumer Buying: 1. Awareness : -Media puts your product on the map. Example: Nike’s “Just Do It” = universal recognition. 2. Perception B

Bad News: Rupee falls to record low 83.60/$ Here are negative impacts of falling Rupee: 1) Increased Costs for Imports: Many Indian businesses rely on imported goods and raw materials. A weaker rupee means they will have to pay more for these impor

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

Hi everyone! I'm Shuvrodipta Bose, a digital marketer turned full-time creative, with a passion for branding, strategy, and design. On Medial, I plan to contribute by sharing insights, strategies, and observations I gather from my continuous learnin