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The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

A "zero-day AI attack" means hackers using AI to exploit flaws before anyone even knows they exist. 🚨 Scary? Yes. But here's the good news -> the same AI power can also detect & fix those flaws in real-time, something humans could never do fast eno

I’ve been thinking of building a calling agent that can automatically make reminder or notification calls to users — especially when a product they’re waiting for becomes available again. Use Case- Let’s say a customer wants a product that’s current

𝗧𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘄𝗮𝘆 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 !! This photo shows a clever co-branded marketing effort between Maybelline New York and Zepto Café. The tissue in the image features a witty message: "If this tissue could talk, it’d say 'where’

I recently had a powerful reminder that wisdom doesn't always come from experience. In the spirit of exploring fresh perspectives, I tapped into the insights of Gen Z. What did I learn? 1. Adaptability is Key ⤷ They thrive in a world of change. Th

Google is finally starting to impress on the product the distribution advantage will kick in shortly- a good reminder when distribution is proprietary, distribution wins example Comcast VS Netflix, when distribution is commoditized best product wins

Ever built something amazing—only to watch nobody care? You spent weeks coding. Tuned every pixel. Launched it with pride. And... silence. No likes. No users. No magic. That’s the punch most first-time founders never see coming. Because building

Hey Everyone, I want to launch my startup with my first product -Temperature Regulating Lunch Box Tired of cold meals ,not anymore from now. The lunchbox self heats making your meal warmer. We are currently building it's prototype and hence We want s

Why do most startups fail? It's not the product. The challenge: Founders focus on products. I’ve seen it happen. They build, build, build. But here’s the truth: It’s a POSITIONING problem. Ever heard a confusing pitch? "It's X but also Y, for Z?"

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,