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WHAT IS A BRAND? A brand is something people feel about a product or a company. It is not the logo of your brand, it is not the color, it is not the identity, it is not the product. It’s the emotion that your business puts in your customer’s mind. So

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When you pick up a product, what’s the first thing you notice? The packaging! It’s more than just a wrapper—it’s your brand’s first impression and a powerful marketing tool. A well-designed package instantly grabs attention, builds trust, and influ

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

what does "STORY" mean in terms of a brand identity and in terms of selling a product. And what the key point to keep in mind when creating the "STORY"

The Art of Storytelling in Marketing Storytelling is an ancient art form that has found a modern home in marketing. Here’s why it's so effective: Emotional Connection: Stories evoke emotions, creating a bond between the brand and the consumer. For

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus