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Rayan Das

Designing Brands & B... • 1y

WHAT IS A BRAND? A brand is something people feel about a product or a company. It is not the logo of your brand, it is not the color, it is not the identity, it is not the product. It’s the emotion that your business puts in your customer’s mind. So, brand is not what you think as a business owner, but what your customers think & feel about your business. Nowadays people have too many choices in everything. If they search for a product on Google all the social media will overfeed them with the same products. Maybe you have noticed the same in your social media too. Most of them have similar features to your product. Then why should they buy from you? They will just say, “Ehh! The same product is available for 10 dollars cheaper, I would rather buy that one.” So, how can you make your product different? Here is where the brand comes in place. We need to build a good story & build trust among our target audience so that they buy from us even if we charge more than our competitors.

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