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vishakha Jangir
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Set2Score • 1d
𝗧𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘄𝗮𝘆 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 !! This photo shows a clever co-branded marketing effort between Maybelline New York and Zepto Café. The tissue in the image features a witty message: "If this tissue could talk, it’d say 'where’s the lipstick stain?'" Maybelline Vinyl Sauce — serves on lips, not on tissues. What this indicates: Collaborative Promotion: Zepto (a fast-delivery service) and Maybelline (a cosmetics brand) are collaborating. Zepto is helping Maybelline promote its product — likely a long-lasting lipstick — by including branded tissues in delivery orders. Smart Product Placement: The line draws attention to the non-transfer quality of the lipstick (it doesn't stain tissues), reinforcing its value. Memorable Marketing: The humorous and unexpected format (a napkin/tissue in a food order) makes it more likely that customers will notice and remember the product. This is a great example of contextual advertising — placing a product message where the contrast highlights the product’s strength. Follow vishakha Jangir for more such insights.
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