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š§šµš² š½š²šæš³š²š°š šš®š š¼š³ šÆšæš®š»š±š¶š»š“ !! This photo shows a clever co-branded marketing effort between Maybelline New York and Zepto CafĆ©. The tissue in the image features a witty message: "If this tissue could talk, itād say 'whereās the lipstick stain?'" Maybelline Vinyl Sauce ā serves on lips, not on tissues. What this indicates: Collaborative Promotion: Zepto (a fast-delivery service) and Maybelline (a cosmetics brand) are collaborating. Zepto is helping Maybelline promote its product ā likely a long-lasting lipstick ā by including branded tissues in delivery orders. Smart Product Placement: The line draws attention to the non-transfer quality of the lipstick (it doesn't stain tissues), reinforcing its value. Memorable Marketing: The humorous and unexpected format (a napkin/tissue in a food order) makes it more likely that customers will notice and remember the product. This is a great example of contextual advertising ā placing a product message where the contrast highlights the productās strength. Follow vishakha Jangir for more such insights.
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