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Only Buziness
Everything about Mar... • 3m
The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust, visual appeal, and social proof. Factors such as scarcity, authority, and color psychology influence perception and urgency. Successful brands understand these mental triggers — they craft messages that align with how the brain decides, not just what the customer needs. Check out this blog for in depth knowledge https://www.onlybuziness.in/2025/09/the-psychology-of-consumer-decision.html
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