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Harsh Gupta

Stealth • 8m

The key to open doors of revenue treasure. Understanding the customers psychology of 'why' :- Ask yourself why a customer purchase your products. Why? Is nothing but a dive into customers psychology. It explores the MOTIVATION , EMOTION , and COGNITIVE BIASES that influences the purchasing decisions. Some key psychological principles are : 1) EMOTIONAL CONNECTION: According to your product, always tries to tap the emotions of the customer like EXCITEMENT, NOSTALGIA or the DESIRE TO BELONG. 2) SCARCITY AND URGENCY : There is a famous term "FOMO" (Fear Of Missing Out) , it is a powerful motivater. D2C brands can create urgency or scarcity for their products by understanding simple DEMAND AND SUPPLY RULE . *They can roll out limited edition products *Or they can create psuedo urgency by putting timers along with some discount. 3) SOCIAL PROOF AND REVIEW : A strong motivators and convening factor could be showing positive reviews, since we all are social animals . Hope it helps

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