Digital Marketer (Me... • 1y
The key to open doors of revenue treasure. Understanding the customers psychology of 'why' :- Ask yourself why a customer purchase your products. Why? Is nothing but a dive into customers psychology. It explores the MOTIVATION , EMOTION , and COGNITIVE BIASES that influences the purchasing decisions. Some key psychological principles are : 1) EMOTIONAL CONNECTION: According to your product, always tries to tap the emotions of the customer like EXCITEMENT, NOSTALGIA or the DESIRE TO BELONG. 2) SCARCITY AND URGENCY : There is a famous term "FOMO" (Fear Of Missing Out) , it is a powerful motivater. D2C brands can create urgency or scarcity for their products by understanding simple DEMAND AND SUPPLY RULE . *They can roll out limited edition products *Or they can create psuedo urgency by putting timers along with some discount. 3) SOCIAL PROOF AND REVIEW : A strong motivators and convening factor could be showing positive reviews, since we all are social animals . Hope it helps
I write Ads and Cont... • 1y
Scarcity is the greatest force of influence. Why? Because it does all the heavy lifting for you. You don't need to create curiousity, urgency, and authority in your market if you have scarcity. That's why celebrity content is always viral. Tha
See More"Built. Sold. Repeat... • 3m
Pay close attention to human psychology, and you'll begin to spot the flaws in many popular articles and theories on what to do—and what not to do. These so-called "rules" often overlook the deeper, more complex aspects of human behavior. By understa
See MoreFounder & CEO at Bui... • 6m
Why Math's & Psychology Are the Only Two Subjects You Need to Master if you want to be in the top 1% in any field. Math's is the game of numbers, the technical aspects that define the structure and strategy of what you do. Psychology, on the other
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