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Mudit Saraswat

I write Ads and Cont... • 10m

Scarcity is the greatest force of influence. Why? Because it does all the heavy lifting for you. You don't need to create curiousity, urgency, and authority in your market if you have scarcity. That's why celebrity content is always viral. That's why the most expensive Lamborghini is always pre booked. And that's why my friends choose overpriced whiskeys over Nagina. Employ Scarcity in your Marketing and control your price on command.

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