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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Story of Expanding Achar Business In 2001 Kartik was studying in IIT and his mother was a village house wife . Kartik mother always send his favourite homemade village ( Achar ) because hostel food was tasteless and Kartik friends always eats Kartik Achar in just 1-2 days because Aachar taste was so much delicious and yummy that's why Kartik mother start giving 5-6 extra Bowls of Achar for his friends but the main problem is that Other batchmates started taking pieces of Achar from his friends. Kartik and his friends was surprised by seeing this type of demand for ( Achar ) that's why he decided to turn that demand into business. 1=} Kartik opened his laptop and make pouches Design for Achar packing 2=} Kartik researching on increasing self life 3=} Kartik applied for fssci 4=} Kartik make list of every college , school , shops , malls and cart vendors 5=} Kartik make 20 big posters for Achar advertising 6=} Kartik packed 2000 Achar pouch 7=} kartik set 10rs Achar cost

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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

8=} Kartik set sop with his mother 9=} kartik introduce his Achar in college fest , canteen , shops , and other places 10=} Kartik created ghost demand 11=} Kartik get good response from shops because of low price and delicious taste 12=} Kartik get 5000 packages order from his local shops 13=} kartik local shop vendors started introduced kartik with distributor 14=} Kartik get large orders 15=} kartik started large scale advertising 16=} Kartik also partner with Modern trade 17=} kartik get huge revenue

1 Reply

Anonymous 1

Hey I am on Medial • 1y

Broken it down beautifully. Great example of story telling in business

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

Wow Awesome story

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