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Professor Bohm

"Built. Sold. Repeat... • 11d

Pay close attention to human psychology, and you'll begin to spot the flaws in many popular articles and theories on what to do—and what not to do. These so-called "rules" often overlook the deeper, more complex aspects of human behavior. By understanding how people truly think and act, you'll see how these ideas can be misleading or oversimplified. And when building a product, understanding human psychology is one of the key factors that can make or break your company/product.

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