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The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust

Discover the psychology of social proof in marketing. Learn how review, influence and UGC build trust, boosts sales, and shape buyer decisions" https://www.onlybuziness.in/2025/10/the-psychology-of-social-proof-in.html

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,

The Startup Valuation Game: Why Your Billion-Dollar Idea Might Be Worth $10 Why do startups with zero revenue get sky-high valuations while some profitable businesses are ignored? In this deep-dive, I break down the real forces behind startup valuat

“Marketing to the Mind: How Neuromarketing Turns Attention Into Action” Neuromarketing is the fusion of neuroscience and marketing, used to understand how consumers’ brains respond to branding, messaging, and design. It bypasses what people say and

Day 3 of Psychology of Selling ! SOCIAL PROOF What it is: People copy others, especially when unsure. Example: "Over 1 million customers served" or glowing testimonials on websites. How to use it: Showcase reviews, case studies, user numbers, or i

In the previous post , I've shared how "URGENCY " skyrocket 🚀🚀 your business. So , in this post, I'll share how to apply this urgency in the right ways as , 🚨 If you apply in wrong or desperate way ,then it can backfire you and your trust will

Money is rarely just about spending or saving. It quietly shapes how we think, decide, and react under pressure. When financial buffers exist, decisions become calmer and more rational. When they don’t, urgency takes over and options shrink. The sam

Brands aren’t just selling gifts—they’re selling emotions, urgency, & identity Here’s how great campaigns are created Personalisation Psychology Make customers feel special with AI-driven suggestions, “Pick Your Mood” shopping, & dynamic content

“Feel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyalty” Emotional contagion is the phenomenon where people “catch” emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates j