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Aishwarya Mondal

Helping D2C Brands D... • 8m

Brands aren’t just selling gifts—they’re selling emotions, urgency, & identity Here’s how great campaigns are created Personalisation Psychology Make customers feel special with AI-driven suggestions, “Pick Your Mood” shopping, & dynamic content Emotional Hook: “Your Love Story, Your Way” > “Best Valentine’s Gifts” FOMO Triggers: “500+ bought in the last hour” = faster sales Instant Gratification Speed = more sales, One-tap checkout, same-day delivery & countdowns Solve real problems = Last-minute buyers need quick options, not endless choices Relatable = Viral: Memes & witty copy drive organic shares Panic Buy & Social Proof Pre-made bundles: Reduce decision fatigue Real-time nudges: “Still need a gift? We’ve got you” Social proof: “10,000+ bought this today” builds trust How to Apply This? Personalize shopping experiences Create urgency with countdowns & limited stock Use humor & relatability for shareable content Make buying effortless with easy checkout & bundles

7 Replies

Replies (7)

Anonymous 3

Hey I am on Medial • 8m

That ‘500+ people bought this in the last hour’ thing? Works every time. We know it’s a marketing trick, but our brains still react

1 Reply

The next billionaire

Unfiltered and real ... • 8m

Indian brands are showing next level creativity

1 Reply

Anonymous 2

Hey I am on Medial • 8m

These brands push the idea that love = expensive gifts. They use guilt and FOMO to make people overspend just to ‘prove’ their love. It’s manipulative AF.

Anonymous 1

Hey I am on Medial • 8m

Brands aren’t forcing anyone to buy. They’re just making the shopping experience easier, more personalized, and emotionally engaging. If it works, that’s just smart business

Global Citizen

Hey I am on Medial • 8m

can you suggest any book or blog to know more about this type of advertising skills

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Hey I am on Medial • 8m

I started an Instagram gift store this Valentine’s week. Though I was late, as many people order gifts in advance for Valentine’s Day, which might be the reason for no sales. What are your suggestions and feedback on this? How can I grow in the futu

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How to Grab Sales bag ??? AIDA (Attention, Interest, Desire, Action): Capture attention, build interest, spark desire, prompt action. PAS (Problem, Agitate, Solution): Identify the problem, intensify it, then solve it. FAB (Features, Advantages, B