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How Family Branding Builds Trust Across Multiple Products Some brands feel like part of a family — and that’s no accident. Family branding turns individual products into trusted companions under one parent brand. This strategy builds loyalty, reduce

Want to learn product design? Learn human behaviour! Want to learn Branding? Learn human behaviour! Want to learn Marketing? Learn human behaviour! Want to learn management? Learn human behaviour! Want to learn Business? Learn human behaviour! B

🚀 Understanding Sales Models = Unlocking Business Growth Every brand scales differently — and knowing the right sales model helps you choose smarter strategies, better channels & bigger opportunities. ✨ Types of Sales Models 🔹 B2B – Business → Bu

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

Brand Manager – Mumbai, Maharashtra We’re looking for a Brand Manager to build and grow our brand in India. Responsibilities: Understand consumer preferences across India. Define brand positioning and communication strategy. Use market insights

The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

The fastest way to kill your company is by chasing lucrative opportunities. But if you can chase consumer insights - you'll be able to create something of high value.

Hello everyone just give me your advices coz I am so passionate about marketing and I am very good at it so just thinking to start a startup of AI automated Marketing agency

Hi, my name is Divyanshu, and I am from Indore, Madhya Pradesh. I am currently looking for a co-founder who has expertise in branding, marketing, and building strong relationships. I am in the process of starting a coffee brand.