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GOKUL M PRABHU
Business development • 2m
Why Marketing Isn’t Just an Option — It’s the Backbone of Every Brand. In a world where attention is the new currency, marketing is what connects a brand to the right audience — not just to sell, but to tell your story. At Laneway, we’ve seen firsthand how impactful storytelling, engaging visuals, and understanding trends can shape how people experience a brand. Whether it’s a summer-ready outfit or a well-timed reel, it’s all part of how we show up and stay relevant. The fashion space is moving fast — Gen Z is setting the tone, Instagram trends change weekly, and consumer expectations are higher than ever. That’s why marketing isn’t just about visibility anymore — it’s about authenticity, timing, and connection. We’re embracing this head-on at Laneway — tapping into fresh trends, creating relatable content, and building a voice that resonates. Explore how we blend fashion with storytelling on our latest collections at www.laneway.in Let’s keep it real. Let’s keep it stylish.
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