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GOKUL M PRABHU

Entrepreneurย โ€ขย 7m

Why Marketing Isnโ€™t Just an Option โ€” Itโ€™s the Backbone of Every Brand. In a world where attention is the new currency, marketing is what connects a brand to the right audience โ€” not just to sell, but to tell your story. At Laneway, weโ€™ve seen firsthand how impactful storytelling, engaging visuals, and understanding trends can shape how people experience a brand. Whether itโ€™s a summer-ready outfit or a well-timed reel, itโ€™s all part of how we show up and stay relevant. The fashion space is moving fast โ€” Gen Z is setting the tone, Instagram trends change weekly, and consumer expectations are higher than ever. Thatโ€™s why marketing isnโ€™t just about visibility anymore โ€” itโ€™s about authenticity, timing, and connection. Weโ€™re embracing this head-on at Laneway โ€” tapping into fresh trends, creating relatable content, and building a voice that resonates. Explore how we blend fashion with storytelling on our latest collections at www.laneway.in Letโ€™s keep it real. Letโ€™s keep it stylish.

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