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SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
Viral Marketing Strategy - 14 “ Ambush marketing strategy ” Example — let's suppose Brand Y is the main sponsor of the event, but brand X uses advertising tactics in the event, making it look like brand X is the main sponsor of the event by competing with Y. Thus, brand Y is considered ambushed by Brand X so Brand X get same awareness like brand y without giving any sponsorship payment also people like to see the funny buzz competition. Here are some advantages — Cost-Effectiveness: Bypass the high costs of official sponsorship Increased Visibility: Leverage the popularity of major events for brand exposure Competitive Advantage: Outshine competitors, especially those who are official sponsors Creative Engagement: Engage audiences with innovative and unexpected funny marketing tactics Brand Association: Associate with positive attributes of an event, like excitement or prestige, without a formal sponsorship. Many brands successfully used this strategy and become leader .
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